Strategic Framework for Emerging Market Entry PPT

This PPT slide, part of the 39-slide Market Entry Assessment Guide PowerPoint presentation, outlines a structured approach to selecting emerging markets for various client objectives, such as sourcing, manufacturing, and distribution. It emphasizes a systematic method that begins with a strategic assessment, where potential markets are identified and ranked based on the client’s specific goals and financial considerations.

The first step involves funneling down options according to the client’s strategy, opportunities, risks, and financial estimates. This leads to a long list of potential markets, which is then narrowed down to a short list of the most promising candidates. The evaluation of financial implications, including cost and return on investment (ROI), is crucial for determining the viability of each scenario.

Following this, the slide highlights the importance of validating and ranking potential scenarios. This involves detailed qualitative and quantitative assessments to ensure alignment with the client's strategic fit. The preferred scenarios are then subjected to financial evaluations to facilitate informed decision-making.

The slide also notes that clients may have varied goals for entering emerging markets, such as lower cost sourcing, manufacturing, or expansion into new markets. Each of these objectives requires different considerations and strategies. The approach underscores the necessity of understanding these distinct needs to effectively narrow down potential markets.

Overall, the content provides a clear framework for clients looking to navigate the complexities of emerging market entry. It emphasizes a methodical process that balances strategic alignment with financial viability, ensuring that clients can make well-informed decisions tailored to their specific market entry goals.

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Emerging Market Entry Cognitive Bias Market Entry Return on Investment Manufacturing