A leader has an idea, determines whether and how to implement it, organizes and drives a team to bring the idea to reality, operates with the idea having been implemented, and then the organization enjoys the benefits of having the original idea realized.

As straightforward as the Idea-to-Benefit Cycle is, it hardly ever plays out as intended. Ideas get turned into initiatives that invariably get stuck somewhere along the path. Manage to Lead tools, methods, and principles increase the odds that executive initiatives deliver their full potential to improve performance and accelerate growth.

Consider that a list of initiatives prepared by executives at an annual strategy and planning offsite is of little value without the context that frames the story driving the need to implement the initiatives. The Manage to Lead Idea-to-Benefit and Change Framework slide deck provides a template for setting the context that tells the story behind any planned change initiative.

Most service providers wait to be asked to serve a leader's idea when they would be advantaged by proactively putting ideas into the thinking of ideal customers. A way to think about and follow a more proactive approach is supported by the Idea-to-Benefit Cycle which is also provided in this deck.