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The Internet's impact on business over the years has been, and continues to be, profound and ubiquitous. It has enabled what were once, local and small industries and businesses owners to reach people around the world. Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.
Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past. The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment. There will continue to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets. There will be more start-ups with savvy entrepreneurial backing that will become overnight successes.
LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world. The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003. LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.
LinkedIn stands out from the other social media platforms, because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals. One of LinkedIn's greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision makers, other entrepreneurs, and potential customers. The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.
Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to spending your days cold calling. LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts. This new strategy, also known as social selling, hasn't been fully embraced by the business world yet. However, those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits.
Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate. If you aren't already using LinkedIn marketing in your online marketing strategy, the following chapters will show you how you can optimize your LinkedIn profile and use its unique features to generate more targeted leads and dramatically increase sales for your business. The networking opportunities afforded by being a member of LinkedIn are invaluable, and the marketing opportunities are vast.
This ebook contains the following 8 chapters:
Chapter 1 – The Current State of LinkedIn
Chapter 2 – How To Create a Killer Profile that Converts More Leads
Chapter 3 – How to Use Content Marketing on LinkedIn.
Chapter 4 – Utilizing LinkedIn Groups to Increase Your Leads
Chapter 5 – How to Measure and Monitor Your Results
Chapter 6 – How to Use a Premium LinkedIn Account to Get Even More Leads
Chapter 7 – How to Find and Sell Your Prospects
Chapter 8 – Rookie LinkedIn Mistakes that You Need to Avoid
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy PDF: LinkedIn Success PDF (PDF) Document, Grant Stanley
ABOUT THE AUTHOR: GRANT STANLEY
As a Synergist that connects upwards and downwards cross functionally, my Leadership Brand is building an all-inclusive environment with a diversity in cultures, experiences and genders, delivering high financial performance built on key pillars of Customer Centricity.
Target-oriented Sales and Marketing Expert with a 24-year outstanding Sales and Marketing record. Proven success in both B2B and B2C verticals. [read more] Growing BT' client base from 30% to 76% (BT Phone book) within one year. Increased sales by 40 percent by implementing a new lead qualification tool. As a confident Networker, I bring to the table effective relationships with key senior contacts in FTSE 250 organisations.
I find pleasure in writing articles that support and innovate Businesses; by spreading my accumulated knowledge and assisting others to better understand the different subjects that drive the growth and development of people and organisations.
Grant Stanley has published 31 additional documents on Flevy.
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Size: 965.3 KB
Number of Pages: 68
Related Topic(s): Social Media Strategy
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Aug 5, 2020
Most recent version published: Aug 5, 2020
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