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HIGHLIGHTS

Author: Grant Stanley

Immediate, digital download

File Type: 67-page PDF document

DOCUMENT DESCRIPTION

This product (Modern Facebook Marketing) is a 67-page PDF document, which you can download immediately upon purchase.

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users. Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day. In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential.

If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission. When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right?

Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook. This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

This ebook contains the following topics:

The 8 Most Effective Ways to Market on Facebook
Facebook Page Marketing
Facebook Group Marketing
Influencer Page Outreach
Paid Page Boost Campaign
Paid Traffic Campaigns
Paid Lead Generation Campaigns
Facebook Pixel Retargeting Campaign
How to Optimize Your Facebook Ad Campaigns

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Modern Facebook Marketing PDF document (pdf)

ABOUT THE AUTHOR: GRANT STANLEY

As a Synergist that connects upwards and downwards cross functionally, my Leadership Brand is building an all-inclusive environment with a diversity in cultures, experiences and genders, delivering high financial performance built on key pillars of Customer Centricity.

Target-oriented Sales and Marketing Expert with a 24-year outstanding Sales and Marketing record. Proven success in both B2B and B2C verticals. [read more]

Grant Stanley has published 31 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 4.9 MB

Number of Pages: 67

Related Topic(s): Social Media Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 5, 2020
Most recent version published: Aug 5, 2020

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