This PPT slide, part of the 56-slide Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation, titled "Running Lean Methodology" outlines a structured approach to prioritizing customer segments. It identifies 4 key factors that should guide decision-making when selecting which customer segments to target. The first factor is the "Customer Pain Level," which emphasizes understanding the urgency of the problem faced by potential customers. This helps in identifying segments that are most likely to require the product or service being offered.
The second factor, "Ease of Reach," focuses on the channels available for engaging with customers. This consideration is crucial as it can determine how effectively a company can communicate and deliver its value proposition to specific segments.
Next is "Price/gross margin," which relates to the financial viability of targeting a particular segment. It’s essential to assess which segments can provide the best margins, ensuring that the business remains profitable while addressing customer needs.
Lastly, "Market size" is highlighted as a critical factor. This involves evaluating whether the targeted segment is large enough to meet the business's growth objectives.
Each prioritization factor is paired with corresponding building blocks, such as Problem, Channels, Revenue Streams/Cost Structure, and Customer Segments. The slide also presents key considerations that prompt deeper analysis, such as identifying which segments are most likely to need the product and which segments present the easiest access for engagement.
This framework can guide executives in making informed decisions about where to focus their efforts, ultimately driving strategic alignment and resource allocation.
This slide is part of the Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation.
MBB/Big 4 style presentation that provides an overview of and guidance the Running Lean Methodology and the Lean Canvas.
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Entrepreneurship Business Model Canvas Lean Startup Value Proposition
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