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In 1979, two professors named Kotter and Schlesinger from Harvard Business School wrote an article titled 'Choosing Strategies for Change.' Kotter and Schlesinger11 suggest that there are four major reasons why people resist change: they are afraid of losing something of value; they misunderstand change and its implications; they believe that change does not make sense; or simply they have a low tolerance for change. Almost immediately it became a must-read for business school students and managers experiencing changes in their organizations. Over four decades later, it continues to be one of the most popular and oft-cited articles regarding why people resist change and how managers can try to help people deal with change in a positive way. Kotter and Schlesinger introduced four primary reasons why people struggle with change and six strategies managers can use to help people deal with the change.
The author has been in the "business of change and transformation" since 1974 and has worked across the length and breadth of the UK, across many European countries, and Internationally in a multitude of industry sectors and has "change managed" innumerable technology solutions. He is now a full-time Change Management Trainer delivering his unique Driving Change Management Course globally and creating an ever-growing Highway of Change Agent network using his Practical Framework Approach to Change. He is also an online Consultant, Blogger, Speaker, Coach & Mentor, and Trusted Advisor on all matters related to "change and transformation"
In June 2012 the author was presented with a "Change Leader of Tomorrow" Award by the World HRD Congress in recognition of my "remarkable progress in initiating changes enough for others in the same industry to follow my example".
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Source: Best Practices in Change Management PowerPoint Slides: Kotter and Schlesinger – Managing Change Resistance PowerPoint (PPT) Presentation, The Highway of Change
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