Core Properties of the Innovation Effectiveness Curve PPT

This PPT slide, part of the 28-slide Innovation Effectiveness Curve PowerPoint presentation, presents the core properties of the Innovation Effectiveness Curve, emphasizing 3 main attributes: Comprehensive, Stable, and Correlated to Growth. Each property is visually represented in a circular format, indicating their interconnectedness and importance in driving innovation within organizations.

The "Comprehensive" aspect highlights the necessity for a holistic approach that integrates various functions such as R&D, marketing, strategy, and operations. This integration is crucial as it directly impacts the creation and launch of new products. The slide notes that activities are often siloed and evaluated against different goals, which can hinder overall effectiveness. By consolidating all functions related to new products, organizations can streamline their innovation processes.

The "Stable" property points out that the overall shape of the Innovation Effectiveness Curve has remained consistent despite fluctuations in innovation projects. This stability suggests that organizations can rely on this framework over time, allowing for a predictable approach to managing innovation.

The final property, "Correlated to Growth," establishes a direct link between the effectiveness of innovation efforts and the company’s growth trajectory. It emphasizes the strong correlation between return on investment (ROI) and organic revenue growth, suggesting that effective innovation strategies can lead to significant financial benefits.

Overall, this slide serves as a foundational overview for executives looking to enhance their innovation strategies. It underscores the importance of a comprehensive, stable approach that is directly tied to growth, providing a clear rationale for adopting the Innovation Effectiveness Curve as a guiding framework.

This slide is part of the Innovation Effectiveness Curve PowerPoint presentation.

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Innovation Management Return on Investment Revenue Growth Innovation

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