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Innocent Smoothies Market Entry Plan for Switzerland (Word DOCX)

Author: Arbalest Partners

File Type: 23-page Word document

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DOCUMENT DESCRIPTION

This product (Innocent Smoothies Market Entry Plan for Switzerland) is a 23-page Word document, which you can download immediately upon purchase.

This paper builds upon the existing research information that established the notion that Switzerland could be a new market for the Innocent brand of Smoothies. After having taken the PESTEL analysis of the Swiss market for smoothies and deciding the strategic options available to the company, the next step is to identify the appropriate market entry strategy. The strategic option chosen by Innocent was the "Market Development Strategy." This paper has the following objectives:
• To evaluate the market entry options that innocent smoothies has to enter the Swiss market
• To suggest the best option or a combination of options for the successful operation of Innocent Smoothies
• To determine the appropriate marketing mix – Standardization or Adaptation
• To determine the organizational structure that is most suitable for international operations
• To determine the importance of logistics and supply chain and suggest the best distribution channel strategy for Innocent smoothies

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Source: Best Practices in Market Entry Example, Channel Strategy Example Word: Innocent Smoothies Market Entry Plan for Switzerland Word (DOCX) Document, Arbalest Partners

AUTHOR: ARBALEST PARTNERS

Arbalest Partners has published 32 additional documents on Flevy.

$40.00

All fees included. Immediate download upon purchase.

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DOCUMENT DETAILS

File Type: Word

(docx)

File Size: 85.8 KB

Number of Pages: 23

Related Topic(s): Market Entry Example Channel Strategy Example

Immediate digital download upon purchase.

Lifetime document updates included with purchase.

Completely editable & customizable DOCX document.

Initial upload date (first version): Feb 4, 2014

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