This PPT slide, part of the 41-slide Growth Strategy PowerPoint presentation, presents a framework for gaining customer insights through various creative techniques. It categorizes these methods within a two-dimensional matrix that distinguishes between "Current," "Emerging," and "New" consumer needs discovery, as well as "Industry Trends Discovery." Each method is plotted according to its relevance to these categories, indicating where they can provide the most value.

Journaling is highlighted as a foundational technique, serving as a diary for observations and connections that can lead to deeper exploration of ideas. This method emphasizes the importance of ongoing reflection in understanding customer behavior. Delphi Interviews involve gathering insights from business leaders across non-competing organizations, which can reveal critical issues and potential solutions relevant to a company’s strategy.

Ethnographic Research is focused on observing customers in their natural environments, providing a real-world context for understanding purchasing behaviors. This method is crucial for identifying genuine customer needs. The slide also mentions Anthropological Immersion or Mystery Shopping, where project resources mimic customer behavior to gain firsthand insights.

Thought Leader Idea Exchange is presented as a web-based tool for sharing ideas internally, fostering collaboration among team members. This technique can enhance innovation by leveraging diverse perspectives within the company.

Overall, the slide underscores the significance of employing a variety of techniques to capture customer insights effectively. Each method offers distinct advantages, and their strategic application can lead to a more nuanced understanding of customer needs and industry trends. This insight is essential for tailoring products and services to meet specific market demands.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Growth Strategy Porter's Five Forces