Examples of Disruptive Innovations and Their Impact PPT


This PPT slide, part of the 16-slide Disruptive Innovation Primer PowerPoint presentation, presents a clear comparison between disruptors and their corresponding disruptees across various industries. On the left, the disruptors include personal computers, mini mills, cellular phones, community colleges, discount retailers, and retail medical clinics. Each of these innovations has fundamentally altered the market dynamics of their respective sectors. For instance, personal computers have largely replaced mainframe and mini computers, while cellular phones have rendered fixed line telephony obsolete.

The right side of the slide lists the disruptees, which are traditional business models or services that have been significantly impacted by these innovations. Integrated steel mills, four-year colleges, full-service department stores, and traditional doctor’s offices represent the older paradigms that have struggled to compete against the more agile and cost-effective disruptors.

The bottom section outlines characteristics common to disruptive businesses. These include lower gross margins and smaller target markets, which may not initially attract attention from larger players. However, their simpler offerings often appeal to underserved segments, allowing them to gain traction and eventually challenge established competitors.

This slide serves as a vital resource for understanding how innovation reshapes industries. It emphasizes the importance of recognizing emerging trends and adapting strategies accordingly. For decision-makers, the insights provided here can inform strategic planning and investment decisions, ensuring that organizations remain relevant in a rapidly evolving market landscape.




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