Framework for Identifying Core Competencies PPT

This PPT slide, part of the 21-slide Dimensions of Core Competence PowerPoint presentation, outlines a framework for identifying core competencies essential for strategic intent. It presents 2 sections: a set of guiding questions and 3 definitive tests. The guiding questions aim to provoke critical thinking about the organization's core competencies. They ask how the absence of a specific competence would affect industry dominance, future opportunities, market access, and customer benefits. This approach encourages leaders to reflect on the strategic importance of their competencies.

The 3 tests for identifying a core competence are clearly delineated. The first test emphasizes the need for competencies to provide access to a diverse range of markets. This suggests that a strong core competence should not be limited to a single market, but should enable the organization to explore multiple avenues for growth. The second test focuses on the contribution of the competence to customer-perceived benefits. This highlights the importance of aligning competencies with customer needs and expectations, ensuring that they deliver tangible value. The third test addresses the difficulty of imitation by competitors, underscoring the necessity for unique capabilities that cannot be easily replicated.

The concluding remark suggests that few organizations can achieve world leadership across multiple core competencies, hinting at the need for focused strategic development. This slide serves as a practical guide for executives looking to assess and refine their organization's core strengths, ensuring alignment with broader strategic goals. It encourages a thorough evaluation of existing competencies and their relevance in a competitive context.

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Competitive Advantage Core Competencies Core Competence Leadership