Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence   17-slide PPT PowerPoint presentation (PPTX)
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Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
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Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (17-slide PPT PowerPoint presentation (PPTX)) Preview Image
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Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (PowerPoint PPTX)

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This presentation is created by a former Ernst & Young management consultant whose global clients include Bridgewater and Fannie Mae.
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BENEFITS OF DOCUMENT

  1. Key components of Digital Marketing Strategy
  2. A Checklist to help Evaluate Your Company's Online Presence
  3. Step-by-step Implementation Process

DESCRIPTION

This product (Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence) is a 17-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another.

The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve and provide an implementation process. Once you are clear on what is missing you can then implement digital marketing solutions that address the identified missing components.

This guide covers the following topics:
•  What is Digital Marketing
•  The New Marketing Approach
•  Key Components of Digital Marketing Strategy
•  Checklist to Evaluate Online Presence
•  Step-by-step Implementation Process

This guide delves into the shift from traditional "push" marketing strategies to modern "pull" strategies. It emphasizes the importance of becoming a valuable information provider, allowing consumers to come to you. This approach puts the consumer in control, aligning with today's softer marketing tactics. The guide provides actionable insights on how to transition effectively.

Key components of a digital marketing strategy are broken down into specific tactics like email marketing, social media marketing, and search engine optimization. It offers practical advice on developing comprehensive strategies for each platform, building a consistent brand, and engaging your audience with quality content. The document ensures you have a robust plan to drive traffic and foster community engagement.

A thorough checklist is included to evaluate your current online presence. It covers user experience, navigation, calls to action, and social media integration. The guide also addresses analytics, reporting, and tracking, ensuring you have the tools to measure success and make data-driven decisions. This comprehensive assessment helps identify gaps and opportunities for improvement in your digital marketing efforts.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Social Media Strategy PowerPoint Slides: Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence PowerPoint (PPTX) Presentation, BusinessRules


$25.00
This presentation is created by a former Ernst & Young management consultant whose global clients include Bridgewater and Fannie Mae.
Add to Cart
  

ABOUT THE AUTHOR

Author: BusinessRules
Additional documents from author: 6

Rekha Krishnamurthi, a business strategist, consultant and small business owner, has worked for various consulting firms including Ernst & Young helping Fortune 500 clients perform business process mapping, identify bottlenecks and implement improvements.

As an experienced project manager, she has led small and large-scale projects from inception and planning to final delivery. ... [read more]

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