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BENEFITS OF DOCUMENT
The marketing plan is a crucial tool for businesses to create a well-organized and professional marketing strategy. It enables you to identify and clarify the key marketing strategies, business objectives, and directions to enhance your business's success. Our marketing plan template offers a comprehensive guide to creating an effective marketing plan for your business.
The template includes the following sections:
Current position: Analyzing the current status of the business
Key issues: Identifying the critical issues that the business faces
Mission, vision, values, learning from past experience: Defining the mission, vision, and values of the business
External environmental analysis: Examining the external environment, including the market and competitors
Market overview: Providing an overview of the target market
Current target markets: Identifying the current target markets
Current audiences: Defining the current audiences and their needs
Customer touchpoints: Analyzing the ways the business interacts with its customers
Competition: Analyzing the competition and their strategies
Internal environmental analysis: Examining the internal environment, including resources and capabilities
Internal relationships: Defining the internal relationships and communication channels
SWOT analysis: Conducting a general SWOT analysis
Assumptions: Stating the assumptions made in the plan
Short-term, medium-term, and long-term objectives: Defining the business's objectives for each term
Resources: Identifying the resources required to implement the plan
Budget: Creating a budget for the marketing plan
Marketing mix: Defining the marketing mix, including product, price, promotion, and place
Campaign: Planning a marketing campaign
Display advertising: Identifying display advertising opportunities
Social media: Planning a social media strategy
Email marketing: Creating an email marketing plan.
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Source: Digital Marketing Plan Word (DOC) Document, Safwan Khan
ABOUT THE AUTHOR: SAFWAN KHAN
App & Website Development | Founder of Startupily | Business Consultant.
I have a database of 100 business documents that are professionally created and designed. They have been used by large corporations.
File Size: 174 KB
Number of Pages: 29
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Dec 30, 2014
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