A very simple mathematical construct using Excel to build and develop a product, service or a solution landscape. Starting from scratch, the model can be build in a few hours in order to conduct multidimensional analysis. Once complete any sales or marketing organization will be able to see clearly the gaps in sales, penetration, competition activity, market coverage, resource requirements, focus group areas, replication strategies etc.
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Source: Developing and Managing a Business Landscape PDF (PDF) Document, mujibkhan123
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