Core Competency Analysis (PowerPoint PPTX)

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Core Competency Analysis

Core Competency Analysis is a strategic framework used by organizations to identify and leverage their unique strengths that provide a competitive advantage in the market. These competencies are the collective skills, knowledge, and abilities that distinguish a company from its competitors and contribute to long-term success.

1. What is Core Competency?

A core competency is a unique capability that enables a business to deliver value to customers in a way that competitors cannot easily replicate. It often results from a combination of technological expertise, organizational learning, and process efficiency.

According to C.K. Prahalad and Gary Hamel, who introduced the concept, core competencies must meet three criteria:
✅ Relevance – Provides significant value to customers.
✅ Differentiation – Difficult for competitors to imitate.
✅ Expandability – Can be applied to multiple markets or products.

2. Steps in Core Competency Analysis

1️⃣ Identify Strengths – Evaluate key strengths that differentiate the organization.
2️⃣ Assess Competitive Advantage – Compare competencies with competitors.
3️⃣ Evaluate Market Relevance – Ensure competencies align with customer needs.
4️⃣ Develop and Enhance – Strengthen and invest in core competencies.
5️⃣ Leverage for Growth – Use competencies to expand into new markets or industries.

3. Examples of Core Competencies

Source: Best Practices in Specialized PowerPoint Templates, Core Competencies PowerPoint Slides: Core Competency Analysis PowerPoint (PPTX) Presentation, RadVector Consulting