Strategic Evolution of Copypro: 1959-1990 PPT

This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a strategic era analysis of a business unit, specifically focusing on Copypro's evolution from 1959 to 1990. It outlines key periods in the company's history, each characterized by distinct strategic themes, key events, and business focuses.

Starting with the "Entry" era in 1959, the primary strategic theme was to build organizational capacity. Key events included establishing an R&D organization dedicated to electro photography and developing low-volume copiers. This foundational phase set the stage for future growth.

The next era, "Internationalization" in 1969, marked a significant shift as Copypro aimed to enter market segments in Japan and Europe, particularly where its competitor, Copycat, was weak. This period saw the introduction of the NP 1100 copier and the launch of the second-generation NP system, indicating a focus on expanding product offerings and geographic reach.

In 1974, during the "Product Development" phase, Copypro expanded its product line, introducing NP color copiers and microprocessor-controlled systems. This era emphasized innovation and the enhancement of product capabilities to meet evolving market demands.

The "Technological Differentiation" era in 1978 aimed to catch up with Copycat by leveraging technological advancements and entering the high-volume market. The introduction of an IT image retention system exemplified this strategic pivot.

Finally, the "Entry into Multimedia" phase in 1990 highlighted Copypro's commitment to supporting its multimedia strategy through the development of advanced digital copying machines and multifunctional devices. This era reflects a broader trend towards integrating technology into product offerings.

Overall, the slide effectively illustrates how Copypro's strategic focus has evolved over time, emphasizing innovation, market expansion, and technological advancement as key drivers of its business strategy.

This slide is part of the Business Unit Strategy Training Program PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Consulting Training Strategy Development Industry Analysis Environmental Analysis IT Strategy Product Development Innovation

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The

... [read more]

– Roderick Cameron, Founding Partner at SGFE Ltd

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor

... [read more]

– Michael Duff, Managing Director at Change Strategy (UK)

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World