Strategic Evolution of Copypro: 1959-1990 PPT

This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a strategic era analysis of a business unit, specifically focusing on Copypro's evolution from 1959 to 1990. It outlines key periods in the company's history, each characterized by distinct strategic themes, key events, and business focuses.

Starting with the "Entry" era in 1959, the primary strategic theme was to build organizational capacity. Key events included establishing an R&D organization dedicated to electro photography and developing low-volume copiers. This foundational phase set the stage for future growth.

The next era, "Internationalization" in 1969, marked a significant shift as Copypro aimed to enter market segments in Japan and Europe, particularly where its competitor, Copycat, was weak. This period saw the introduction of the NP 1100 copier and the launch of the second-generation NP system, indicating a focus on expanding product offerings and geographic reach.

In 1974, during the "Product Development" phase, Copypro expanded its product line, introducing NP color copiers and microprocessor-controlled systems. This era emphasized innovation and the enhancement of product capabilities to meet evolving market demands.

The "Technological Differentiation" era in 1978 aimed to catch up with Copycat by leveraging technological advancements and entering the high-volume market. The introduction of an IT image retention system exemplified this strategic pivot.

Finally, the "Entry into Multimedia" phase in 1990 highlighted Copypro's commitment to supporting its multimedia strategy through the development of advanced digital copying machines and multifunctional devices. This era reflects a broader trend towards integrating technology into product offerings.

Overall, the slide effectively illustrates how Copypro's strategic focus has evolved over time, emphasizing innovation, market expansion, and technological advancement as key drivers of its business strategy.

This slide is part of the Business Unit Strategy Training Program PowerPoint presentation.

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