Strategic Framework for Market Positioning PPT

This PPT slide, part of the 50-slide Business Unit Strategic Plan Training PowerPoint presentation, titled "WHERE TO COMPETE?" outlines a strategic framework for determining the focal points of a business's competitive efforts. It emphasizes the importance of identifying target customers and market segments, prompting leaders to consider which customers they aim to attract, which they are willing to serve without significant investment, and which they would prefer to avoid altogether. This segmentation is crucial for resource allocation and strategic alignment.

The slide further explores the geographical scope of business activities, raising questions about the geographic limits of operations. It prompts executives to consider whether their focus is local, regional, national, or even global, and if local, which specific areas are targeted. This geographic consideration is essential for understanding market dynamics and tailoring approaches to different customer bases.

The framework also highlights the channels through which businesses reach their customers. It asks leaders to evaluate which distribution channels will be employed and which customer segments these channels can effectively serve. This aspect is vital for ensuring that the business can efficiently connect with its target market.

Lastly, the slide addresses product offerings, questioning the quality and breadth of the product line. This inquiry is significant for aligning product strategy with customer needs and market expectations. By analyzing these interconnected elements—customers, geographic markets, channels, and products—executives can develop a comprehensive strategy that aligns with their business objectives and market realities. The insights derived from this analysis can guide decision-making and enhance overall strategic effectiveness.

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