This document was developed as a training presentation for the newly appointed Business Unit CEOs of an Asian Family-owned conglomerate.
The purpose of this document is to guide new CEOs through the basic elements of developing a BU-level strategic plan.
This presentation is complemented by a companion document the "Business Unit Strategic Plan Template Book," which provides completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU's sectoral context as required
This training presentation dives deep into the essential components of a Business Unit (BU) strategic plan, ensuring that new CEOs are well-equipped to make informed decisions. It emphasizes the importance of creating products and services whose value surpasses the cost of production, and capturing value from various stakeholders including competitors and customers. The document provides a comprehensive framework for assessing industry dynamics, competitive strengths and weaknesses, and internal capabilities, all crucial for strategic planning.
The presentation also covers the Structure-Conduct-Performance (SCP) model, highlighting how external shocks, market structure, and firm conduct impact performance. It offers a detailed analysis of how these factors apply to specific companies, providing practical insights that can be adapted to different business contexts. This model serves as a valuable tool for understanding the broader market environment and making strategic adjustments accordingly.
Additionally, the document includes a thorough examination of capability platforms, identifying sources of competitive advantage such as privileged assets and distinctive capabilities. It provides examples of how these capabilities have been leveraged by leading companies, offering actionable insights for new CEOs. The presentation also addresses financial projections and strategic initiatives, ensuring that all aspects of the BU strategic plan are covered comprehensively.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Strategic Plan Example, Business Strategy Example, Strategy Development Example, Strategy Report Example PowerPoint Slides: Business Unit Strategic Plan Training PowerPoint (PPT) Presentation Slide Deck, Documents & Files
This PPT slide titled "WHERE TO COMPETE?" outlines a strategic framework for determining the focal points of a business's competitive efforts. It emphasizes the importance of identifying target customers and market segments, prompting leaders to consider which customers they aim to attract, which they are willing to serve without significant investment, and which they would prefer to avoid altogether. This segmentation is crucial for resource allocation and strategic alignment.
The slide further explores the geographical scope of business activities, raising questions about the geographic limits of operations. It prompts executives to consider whether their focus is local, regional, national, or even global, and if local, which specific areas are targeted. This geographic consideration is essential for understanding market dynamics and tailoring approaches to different customer bases.
The framework also highlights the channels through which businesses reach their customers. It asks leaders to evaluate which distribution channels will be employed and which customer segments these channels can effectively serve. This aspect is vital for ensuring that the business can efficiently connect with its target market.
Lastly, the slide addresses product offerings, questioning the quality and breadth of the product line. This inquiry is significant for aligning product strategy with customer needs and market expectations. By analyzing these interconnected elements—customers, geographic markets, channels, and products—executives can develop a comprehensive strategy that aligns with their business objectives and market realities. The insights derived from this analysis can guide decision-making and enhance overall strategic effectiveness.
Strategy Development Example Strategic Planning Strategic Analysis Procurement Strategy PowerPoint Diagrams Compilation Consulting Frameworks Growth Strategy Go-to-Market Shareholder Value Restructuring Business Unit Strategy Cost Reduction Assessment Pricing Strategy Strategic Thinking Strategy Frameworks Vision Statement Strategy Deployment & Execution Hoshin Kanri Operational Excellence Mining Industry
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |