Business Communications - Best Practice (PowerPoint PPT)

This document will help you to:
•  create a compelling story with a logical structure that is easy to understand and easy to remember
•  discover and clarify the points you want to make to better convince busy executive clients
•  grasp the attention of your audience within the first few minutes

Content:
•  Quick guide to developing a storyline
•  Storyline as pyramid thought structure and outline
•  Developing a storyline top-down
•  Developing a storyline bottom-up
•  Choose an argument or grouping for the key line
•  Check the quality of your storyline
•  Storyline template
•  Storyline samples

This PPT provides a comprehensive framework for constructing a storyline using the pyramid thought structure. It guides you through the process of responding to competitive threats with clear, logical arguments and supporting evidence. The pyramid structure ensures that your message is both compelling and easy to follow, making it ideal for high-stakes business communications.

The guide also delves into the nuances of choosing the right argument or grouping for your key line. It offers practical advice on narrowing down your argument to a third point from two related premises, ensuring that your reasoning is both robust and persuasive. This section is particularly useful for executives who need to present complex ideas in a clear, concise manner.

Included is a storyline template that helps you organize your thoughts from introduction to conclusion. This template is designed to streamline the development of your storyline, ensuring that each element supports your governing thought. By following this structured approach, you can create a narrative that not only captures attention, but also drives action.