Articulating Corporate Vision: Ideology and Aspiration PPT
This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, presents a framework for articulating a corporate vision through 2 key components: Core Ideology and Envisioned Future. Core Ideology is depicted as the foundational aspect, representing the organization's core values and purpose. This element defines the essence of the organization, explaining what it stands for and why it exists. It is characterized as the "yin" of the diagram, suggesting a stable and unchanging nature that provides a sense of identity and continuity.
On the other hand, the Envisioned Future is described as the "yang," which complements the Core Ideology. This component outlines the aspirations of the organization, detailing what it aims to achieve in the long term, specifically within a 10 to 30-year timeframe. The slide emphasizes the importance of having a vivid description of this future state, which is crucial for motivating stakeholders and guiding strategic decisions. The Envisioned Future is also associated with the concept of a BHAG—Big Hairy Audacious Goal—indicating that it should represent a significant challenge that requires substantial effort and change to attain.
The interplay between these 2 components is critical for a cohesive corporate vision. While Core Ideology provides stability and a foundation for decision-making, the Envisioned Future drives growth and innovation. Together, they articulate a comprehensive vision that not only reflects the organization's identity, but also inspires and directs its future endeavors. This framework can serve as a valuable tool for organizations looking to align their strategic initiatives with their core beliefs and long-term aspirations.
This slide is part of the Building an Enduring Corporate Vision PowerPoint presentation.
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses how to build an enduring Corporate Vision, based on a classic Harvard Business Review publication by Collins and Porras.
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