This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Social media marketing PPT: Download a ready-to-use Social Media Management presentation with analysis, training, and strategy slides. Perfect for teams and managers. Social Media Management is a 34-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
Social networks, blogs, web forums, and the like have influenced and disrupted almost every facet of life around the world. Smartphones and tablets have made it easy and cheap for users to create new content and share it with their contacts, as well as to review and comment on contributions.
Social Media is the collection of digital media and technologies that supports users to exchange information and individually or jointly design media content. Essentially, two types of social platforms are notable for companies:
1. "Internal Social Media" facilitates communication as well as knowledge- and experience-sharing between staff and strengthens solidarity within the company.
2. "External Social Media" comprises third-party platforms that companies use as a mouthpiece and feedback channel to reach their partners, and especially their customers.
Technology has enabled organizations to evaluate their Social Media activities through sophisticated tools.
This deck concentrates on external Social Media platforms including blogs, forums, video and picture portals, microblogs like Twitter, and social networks such as Facebook.
The presentation also entails information about Social Media in companies, measurement of Social Media activities, and a guideline for implementing KPI-based Social Media Management.
The PPT delves into the Social Media Value Chain, capturing five key functions where social media is most prominently leveraged. This includes R&D, Purchasing, Production, Marketing & Sales, and After Sales. Each function is analyzed to show how social media can be harnessed to drive innovation, streamline communication, and enhance customer engagement. The value chain framework offers a comprehensive view of how social media activities can be integrated into various business processes to maximize impact and efficiency.
The presentation also outlines a step-wise approach to Social Media Implementation, focusing on detection and reaction. Detection involves setting up a consistent database by combining internal and external data feeds, enabling data-driven insights. Reaction emphasizes incorporating relevant information into the organization's decision-making process, requiring changes within the organization and its systems. This structured approach ensures that social media activities are not only monitored, but also effectively utilized to drive business outcomes.
This PPT slide presents a framework for measuring social media activities through Key Performance Indicators (KPIs) categorized into Usage, Performance, and Impact.
The Usage category quantifies social media platform utilization, focusing on metrics like total active users and interaction frequency. The Performance section evaluates the quality of interactions, assessing response efficiency and time taken for user queries, which enhances customer satisfaction.
The Impact category addresses financial implications, including cost savings from social media initiatives and their effects on brand awareness and revenue generation. It emphasizes the need to connect social media activities with tangible business outcomes.
KPIs should align with each organization's strategic objectives, ensuring relevance and actionability for effective social media management.
This PPT slide outlines the Social Media Value Chain, detailing 5 key functions: R&D, Purchasing, Production, Marketing & Sales, and After Sales. In R&D, "The Daimler Blog" fosters innovation by gathering market data from customer feedback, enhancing product development. The Purchasing segment features a "Supplier portal aid matrix," indicating that integrated communication platforms streamline procurement and improve supplier management. For Production, DHL's use of Yammer reduces email traffic and enhances team collaboration. The Marketing & Sales section highlights L’Oreal’s YouTube channel as an effective strategy that lowers costs and boosts sales efficiency. Finally, "Telekom helps" on Twitter and Facebook fosters customer commitment by addressing inquiries publicly and gathering customer data. Integrating social media across these functions leads to operational improvements and enhanced customer relationships.
This PPT slide outlines the Social Media Management Framework, focusing on defining strategic goals. A clear social media strategy must align with corporate strategy and enhance corporate awareness through content sharing. Internal dynamics emphasize leveraging existing value via partnerships and user engagement. External dynamics analyze customer and competitor social media profiles, crucial for identifying relevant activities for different customer segments. Aligning internal goals with competitor activities allows firms to assess their current state against desired outcomes. This strategic analysis prioritizes actions and defines clear objectives across the value chain, enabling effective navigation of social media complexities and driving meaningful engagement.
The Social Media Value Chain integrates across organizational functions, highlighting 5 key areas: R&D, Purchasing, Production, Marketing & Sales, and After Sales. Social media platforms are essential tools for gathering consumer insights, crucial for understanding customer preferences and behaviors. In R&D, firms leverage social media feedback to innovate products. In Purchasing, social media informs procurement strategies aligned with market trends. Production benefits from real-time consumer feedback for quality adjustments. Marketing & Sales utilize social media to drive customer engagement and sales conversions, while After Sales enhances customer satisfaction and loyalty through ongoing communication. Studies show about 50% of companies in developed countries utilize social media, underscoring its importance in modern business strategies.
The Social Media Management Framework, developed by Oliver Wyman, addresses challenges in managing social media effectively. It advocates for a consolidated approach to enhance social media strategies, breaking down the strategy into actionable operational measures assessed through key performance indicators (KPIs). The framework outlines 3 critical implementation phases: defining strategic goals, deriving concrete measures, and operationalizing activities through KPIs. Defining strategic goals clarifies intentions and desired outcomes from social media engagement. Deriving concrete measures establishes specific metrics for tracking and evaluation. Operationalizing activities through KPIs translates strategy into measurable results, facilitating tactical management and effective organizational reporting, maximizing impact in the digital space and driving meaningful audience engagement.
Source: Best Practices in Digital Transformation, Social Media PowerPoint Slides: Social Media Management PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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