Digital Platform Strategy (PowerPoint PPTX Slide Deck)

DESCRIPTION

This product (Digital Platform Strategy) is a 33-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Until recently, most traditional companies could not adapt their established business models to participate in the so-called Sharing Economy. However, sensors and related technologies are changing that reality.

Sensors and the Internet of Things (IoT) are expected to connect 20 billion to 50 billion smart devices and products in the coming years, creating new consumption ecosystems and fresh avenues for competition through "Platforms" or more specifically "Tethered-Digital-Platforms." A Platform is a plug-and-play business model that allows multiple participants (producers and consumers) to connect to it, interact with it, and create and exchange value.

This presentation provides a framework for business leaders and managers to leverage the power of Sharing Economy through Platforms. It first discusses the 5 types of Digital Platforms:

1. Supplier to Digital Platforms
2. Collaborative Tethered Platforms
3. Enabled Tethered Platforms
4. Fully Tethered Platforms
5. Hybrid Tethered Platforms

We would further deep dive into Tethered Digital Platforms to help leaders develop their Platform strategy by addressing 3 key strategic considerations, each corresponding to a type of strategy:

1. Sensor Strategy
2. User Acquisition Strategy
3. Digital Platform Strategy

This deck also includes slide templates for you to use in your own business presentations.

The PPT delves into the core components of Tethered Digital Platforms, emphasizing the role of sensors and sensor data in creating value. It outlines how businesses can leverage sensor data to enhance product offerings and create new revenue streams. The framework includes practical examples and case studies to illustrate the application of various platform strategies.

This presentation also provides a comparative analysis of five types of digital platforms, helping leaders determine the best fit for their organization. The deck includes customizable templates to facilitate the development of your own platform strategy, ensuring that your business can effectively compete in the evolving digital landscape.

Source: Best Practices in Digital Transformation, Internet of Things, Platform Strategy PowerPoint Slides: Digital Platform Strategy PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

PPT SLIDE DEEP DIVES

Overview of Tethered Digital Platform Types

This PPT slide presents an overview of 5 distinct types of digital platforms that business leaders can consider when developing a tethered digital platform strategy. Each platform type is characterized by its suitability for different kinds of products that utilize sensor data.

Starting with the "Supplier to Digital Platforms," this category is ideal for products equipped with sensors, but lacking the capability to generate extensive data exchanges. These products can act as data suppliers to other platforms, highlighting their role in the broader ecosystem.

Next is the "Collaborative Tethered Platform," which is most effective for products that possess sensor data that is not unique. This type allows for promising data sharing with minimal restrictions, facilitating collaboration among users.

The "Enabled Tethered Platform" is designed for products that have access to unique sensor data, but may not have full control over its sharing. This platform works best when the product company can leverage its data while navigating the complexities of user access and complementary entities.

The "Fully Tethered Platform" stands out as the best option for products with unique sensor data that face few restrictions on sharing. This type maximizes the potential of the data by allowing for extensive interactivity and integration within the platform.

Lastly, the "Hybrid Tethered Platform" combines elements from the previous types, making it suitable for products with sensor data that exhibit both strengths and weaknesses.

The slide emphasizes the importance of analyzing the inter-operability of the consumption ecosystem before selecting a platform strategy, urging companies to optimize their approach based on the unique characteristics of their products.

Core Components of Tethered Digital Platforms

A Tethered Digital Platform comprises 4 essential components: Sensor, Sensor Data, Platform Service, and Platform Users. Each component plays a crucial role in the functionality and value creation of the platform. The Sensor is directly linked to the product, capturing real-time data when the product is in use. This data, referred to as Sensor Data, is generated through the interactions between the sensor and its environment.

The Platform Service is built upon the exchanges of Sensor Data, facilitating a seamless interaction between the various components. This service is vital as it orchestrates the exchanges among Platform Users, who are the individuals or systems interacting with the platform. This PPT slide emphasizes the concept of a "Consumption Ecosystem," which is formed by the users, objects, and systems involved in these exchanges.

An illustrative example provided is that of a smart light bulb equipped with a motion-detecting sensor. When a person enters the sensor's range, data is generated and can be shared with other smart devices in the room, such as window blinds or music systems. This interconnectedness enhances the user experience and expands the functionality of the platform.

As more users engage with the platform and additional complementary devices are integrated, the ecosystem grows. This growth allows developers to create new applications, enriching the overall service. The slide concludes with a forward-looking statement about the evolution of IT, suggesting that the next decade will focus on transforming business models rather than merely changing work processes.

Enhancing Business Transformation through Sensor Strategy

This PPT slide focuses on the critical elements of developing a robust Sensor Strategy. It emphasizes the importance of understanding how sensor data is generated through user interactions with products. This understanding is essential for maximizing the effectiveness of product-user interfaces, which are central to a successful Sensor Strategy.

The slide suggests that companies may need to explore innovative ways to leverage their product-user interfaces beyond just their primary functions. This indicates a shift towards utilizing sensors not merely as data collectors, but as transformative tools that can enhance operational efficiency across supply chains.

Key points highlight that sensors are not just passive devices; they can significantly alter how systems operate. This potential for transformation is critical as businesses look to harness new opportunities that arise from sensor data. The slide encourages organizations to ask strategic questions that can refine their focus on these opportunities, suggesting a proactive approach to sensor integration.

The final section hints at the broader implications of IoT applications, noting that the limitations are primarily based on the creativity and engineering capabilities of system designers. This suggests that while the technology is available, the real challenge lies in innovative application and integration.

Overall, the slide serves as a call to action for businesses to rethink their Sensor Strategy, urging them to consider how they can expand their consumer ecosystem through enhanced data generation and utilization. It positions sensors as pivotal in driving business transformation and operational improvements.

Formulating an Effective Tethered Platform Strategy

A comprehensive Digital Platform Strategy is essential for companies aiming to leverage sensor data and expand their platform user base. This PPT slide emphasizes the importance of formulating a Tethered Platform Strategy to drive revenue growth and enhance service offerings. It outlines a two-step process crucial for this formulation.

The first step involves assessing the product category and evaluating the available sensor data. This includes understanding the scope, uniqueness, and controllability of the data. This assessment is vital as it helps the company identify the potential of its data assets and how they can be utilized effectively.

The second step focuses on examining the strength of the company's traditional competencies. This encompasses evaluating the scale of operations and brand strength. Understanding these factors is critical for determining whether to pursue a tethered digital platform or to act as a supplier to a larger platform.

These steps are not just procedural; they are strategic decisions that can significantly influence the company's direction in the digital landscape. The insights gained from this analysis will guide organizations in making informed choices about their digital platform strategy, ultimately impacting their market positioning and growth trajectory.

Strategic Framework for Digital Platform Selection

This PPT slide presents a framework for selecting digital platform strategies based on 3 critical attributes of sensor data: Scope, Uniqueness, and Controllability. It categorizes 5 distinct platform strategies within a two-dimensional matrix, where the vertical axis represents sensor data controllability and the horizontal axis indicates the uniqueness of sensor data scope.

At the top right corner, the "Full platform" strategy suggests a high level of both controllability and uniqueness, indicating a robust offering. The "Collaborative platform" sits above the midline, emphasizing strong controllability, but lower uniqueness. Conversely, the "Supplier to platforms" is positioned in the lower left, suggesting limited controllability and uniqueness. The "Enabled platform" occupies the bottom right, indicating high uniqueness, but lower controllability.

Central to the matrix is the "Hybrid approach," which integrates elements from various strategies. This approach is deemed suitable for products that possess both strengths and weaknesses, allowing for flexibility in strategy selection. The slide implies that organizations should carefully evaluate their specific sensor data attributes to determine the most fitting platform strategy.

The visual representation aids in understanding how different strategies align with the attributes of sensor data. It encourages decision-makers to consider the trade-offs between controllability and uniqueness when selecting a platform, ultimately guiding them toward a strategy that best fits their operational needs. This framework serves as a valuable tool for executives looking to navigate the complexities of digital platform selection in the context of sensor data.

Leveraging Collaborative Tethered Platforms for Strategic Partnerships

This PPT slide outlines a strategy known as the Collaborative Tethered Platform, which operates as a sub-platform within a larger third-party platform. This approach is particularly relevant in the context of the Sharing Economy, where companies can leverage sensor data that is not unique and has minimal restrictions on sharing. The tiered partnership model allows organizations to participate effectively, especially when their data can be integrated with that of a more dominant platform.

The core principle emphasizes the importance of running a sub-platform that can benefit from the strengths of a larger, established platform. This is crucial for companies looking to enhance their data capabilities without the burden of building a standalone platform from scratch. The slide highlights 2 key aspects: platform ownership and ownership of sensor data. The product company retains ownership of the sensor data,, but it is shared with a more powerful platform, which can drive greater utility and insights.

An example provided is Whirlpool's sensor-equipped refrigerators, which collect data on stock levels. Whirlpool can utilize this data to facilitate exchanges among various stakeholders, such as grocery stores and delivery services. However, it faces competition from other players like Amazon, which also accesses similar data. The collaboration with Alexa illustrates how Whirlpool can enhance its service offerings while avoiding direct competition with Amazon. This strategic positioning allows Whirlpool to leverage its sub-platform effectively, making it an attractive option for consumers who are already engaged with Alexa. Overall, the slide conveys the potential for companies to innovate and optimize their operations through strategic partnerships.

Strategic Framework for Fully Tethered Platforms

This PPT slide outlines the concept of a Fully Tethered Platform, emphasizing its strategic framework for managing sensor data and platform ownership. It begins with a core principle stating that the essence of this strategy is to maintain direct control over the platform. This suggests a focus on autonomy and self-sufficiency, which can be crucial for organizations aiming to leverage their unique data assets.

In the description section, it highlights that this approach is particularly effective for products that generate sensor data and have limited sharing constraints. This indicates a targeted application, suggesting that companies with proprietary data can benefit significantly from this model. The ability to run an independent platform and manage data exchanges autonomously is a key takeaway. It implies that organizations can create tailored solutions that align closely with their operational needs and customer interactions.

The slide further elaborates on platform ownership, stating that the product company retains full ownership of the platform. This reinforces the idea of control and suggests that companies can innovate and adapt their platforms without external dependencies. The ownership of sensor data is also emphasized, indicating that data is a critical asset that should remain within the product company.

Examples provided, such as Elsevier's digitization of research publications, illustrate practical applications of this strategy. Elsevier's use of collected data to foster collaboration among researchers showcases how organizations can create value from their data. The mention of premium subscription services as a revenue stream indicates a potential for monetization, which could be appealing for companies looking to enhance profitability through innovative data utilization.