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DOCUMENT DESCRIPTION

The Consumer Decision Journey is a new-age business framework that captures the customer's path to purchase.

The Customer Decision Journey proposes that the customer goes through four phases in a cyclical process. Each phase represents a potential marketing battleground where companies compete for the customer's purchase and loyalty. This is a fundamental shift from the traditional view of sales, which is conceptualized linearly (with no feedback cycle component).

This framework was developed by McKinsey & Co. and sometimes referred to as the McKinsey Consumer Decision Journey.

This framework is part of the Complete Business Frameworks Reference Guide, a comprehensive collection of 50+ frameworks (spanning 350+ slides). This document is one of the most sold ones on the Flevy documents marketplace.

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Source: Consumer Decision Journey PowerPoint document

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Consumer Decision Journey

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience, Customer Decision Journey

Number of Slides: 10

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Upload date (first version): Sep 29, 2015

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