Value Proposition Canvas (VPC) Poster (PDF)

The Value Proposition Canvas (VPC) Poster depicts the value proposition framework developed by Strategyzer that is commonly used to understand customers' needs and create value that they want.

The poster is available in two distinct themes: a vibrant color scheme and a professional monochrome version. In both formats, the poster comes in a convenient PDF as well as an editable PPTX format, enabling effortless printing on A3/A4-sized paper from standard office copier machines. This versatile resource can be prominently displayed on employee workstations or distributed alongside your training materials.

The VPC poster supplements the 'Value Proposition Canvas' and 'Business Model Canvas (BMC)' training presentation materials. It serves as a takeaway and summary of your VPC and/or BMC presentation.

The VPC Poster describes what is a Value Proposition Canvas, the Customer Segment Profile, the Value Proposition Map and the constituent elements.

The Customer (Segment) Profile describes the specific customer segment in your business model in terms of jobs, pains and gains.

Customer Jobs:
•  Jobs describe the things your customers are trying to get done in their work or in their life
•  Examples of jobs include: Functional jobs, Social jobs, Personal/emotional jobs and Supporting jobs

Customer Pains:
•  Pains describe anything that annoys your customer before, during and after trying to get a job done or simple prevents them from getting a job done
•  Examples of pains include: Undesired outcomes, problems, and characteristics, Obstacles and Risks (undesired potential outcomes

Customer Gains:
•  Gains describe the outcomes and benefits your customer want
•  Some gains are required, expected or desired by customers, and some would surprise them
•  Gains include functional utility, social gains, positive emotions, and cost savings

The Value (Proposition) Map describes the features of a specific value proposition in terms of products and services, pain relievers and gain creators.

Products & Services:
•  This is a list of all the Products and Services a value proposition is built around
•  Your value proposition is likely to be composed of various types of products and services: Physical/tangible, Intangible, Digital and Financial

Pain Relievers:
•  Pain Relievers describe how your products and services alleviate customer pains
•  Great value propositions focus on pains that matter to customers, in particular, extreme pains

Gain Creators:
•  Gain Creators describe how your products and services create customer gains
•  Focus on those that are relevant to customers and where your products and services can make a difference

The VPC Poster is a powerful tool for driving operational excellence and sustainable change within your organization. Leverage this resource to enhance your strategic initiatives and achieve measurable business outcomes.