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  1. Assess your market
  2. Create a plan for responding to market dynamics
  3. Develop a step-by-step action plan


Fundamental to the success of any marketing effort is a strategic plan that clearly outlines the company's goals, supporting activities, and specific metrics to gauge progress.

This simple guide discusses the most important components of a marketing strategy. It will aid you in assessing your market (i.e the "3 Cs" - company, customers, competitors) and creating a plan for responding to these market dynamics in order to achieve your objectives (i.e. the "4 Ps" - People, Product, Placement, Promotion).

Your new business, product, idea, or endeavor exists in order to fill unmet (and often unspoken) consumer needs. With this template you can clearly define those needs and develop a step-by-step action plan for positioning your company to solve them.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Simple Marketing Plan PowerPoint document

This document is available as part of the following discount bundle(s):

Marketing Plan & Cost-Benefit Analysis Bundle

Simple Marketing Plan

Sold by Daniel M. (this author has 32 documents)


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File Type: PowerPoint (pptx)

File Size: 168.6 KB

Number of Slides: 16 (includes cover, transition slides)

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Initial upload date (first version): Dec 28, 2014

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