Digital Strategy Process & Methodology (Word DOCX)

Process and methodology overview of the entire workflow needed to produce a solid and detailed digital strategy for any business. This document was created by advertising & marketing professionals with over 10 years experience who have worked across hundreds of major brands. From retail, corporate and FMCG markets.

This document is the first of many in a series that will explain each section and provide supporting documents for each step within the series.

You are able to create a digital strategy and framework after reading this document for any industry that seeks an "below the line" strategy.

The workshop section dives into a structured approach to align client needs with innovative ideas generated by the digital team. It emphasizes the importance of internal and client workshops to validate research and planning. Key elements include industry statistics, personas, and the overall marketing mix, ensuring a comprehensive strategy.

The Word document also outlines four distinct types of digital strategies: Internet/Digital Business Strategy, Campaign Strategy, E-Commerce Strategy, and Digital/Technology Product & Service Strategy. Each strategy type is meticulously detailed, providing a clear roadmap for businesses to follow. The focus is on developing a robust online business model, creating targeted campaigns, and leveraging digital assets for product/service delivery.

Critical to any digital strategy are the three core elements: Creative, Technology, and Strategy. These elements are interdependent and crucial for the successful execution of marketing channels. The document provides a thorough understanding of how these components overlap and drive the overall digital strategy.