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DOCUMENT DESCRIPTION

Process and methodology overview of the entire workflow needed to produce a solid and detailed digital strategy for any business. This document was created by advertising & marketing professionals with over 10 years experience who have worked across hundreds of major brands. From retail, corporate and FMCG markets.

This document is the first of many in a series that will explain each section and provide supporting documents for each step within the series.

You are able to create a digital strategy and framework after reading this document for any industry that seeks an "below the line" strategy.

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Source: Digital Strategy Process & Methodology Word document

Digital Strategy Process & Methodology

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This business document is categorized under the function(s):

Information Technology Strategy, Marketing, & Sales

It applies to All Industries

File Type: Word (docx)

File Size: 177.3 KB

Number of Pages: 7

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Initial upload date (first version): Apr 24, 2014

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