Digital Marketing Planning Framework: An Executive Guide (PDF)

This is a Smart Insights template on taking steps to improve your digital strategy! Very useful when creating or refining your plans to make more better use of the fantastic opportunities available from digital marketing. It's a sample of our actionable advice for marketers including key Steps for a successful strategy formulation / execution.

Shockingly, many organizations are doing digital marketing, but they don't have a strategy. The reality is that digital channels are still relatively new and fast changing, so many businesses haven't responded adequately and their business is at risk. Many organizations now use a planned approach to digital marketing, many others still don't.

Through this paper you'll first define a separate digital plan to quantify the case for investment in digital marketing and change your approach to managing digital marketing. Then move to a better integrated approach where it's part of your marketing strategy.

Note: The original PowerPoint file is included as the secondary document. However, formatting issues (e.g. font size changes) may exist depending on your version of PowerPoint.

This guide offers a comprehensive roadmap for digital marketing planning, emphasizing the importance of strategic analysis, formulation, and implementation. It provides a clear framework for conducting external and internal analyses, setting actionable objectives, and formulating robust strategies. The PDF includes detailed sections on the SOSTAC model, covering Situation Analysis, Objectives Setting, Strategy Formulation, Tactics, Actions, and Controls. This ensures a holistic approach to digital marketing, aligning every aspect of your strategy with your business goals.

The guide also delves into specific digital strategies such as SEO, PPC, social media marketing, and content marketing. It outlines key steps for optimizing each digital channel, ensuring that your tactics are aligned with your overall strategy. With practical insights and actionable steps, this document is an invaluable resource for any executive looking to enhance their digital marketing efforts and achieve measurable results.