1. The Digital Marketing Planning Executive Guide is a powerful strategizing exercise and a thorough deterministic path to understand online strategy.
2. The Digital Marketing Planning Executive Guide is a step by step approach of analyzing your core business, defining an adhoc strategy and providing powerful tools for executing strategy in a turbulent marketplace.
3. The Digital Marketing Planning Executive Guide is a powerful paper for unlocking hidden value, improving business performance and enhancing profitability and ultimately managing intangible assets.

DOCUMENT DESCRIPTION

This is a Smart Insights template on taking steps to improve your digital strategy! Very useful when creating or refining your plans to make more better use of the fantastic opportunities available from digital marketing. It's a sample of our actionable advice for marketers including key Steps for a successful strategy formulation / execution.

Shockingly, many organizations are doing digital marketing, but they don't have a strategy. The reality is that digital channels are still relatively new and fast changing, so many businesses haven't responded adequately and their business is at risk. Many organizations now use a planned approach to digital marketing, many others still don't.

Through this paper you'll first define a separate digital plan to quantify the case for investment in digital marketing and change your approach to managing digital marketing. Then move to a better integrated approach where it's part of your marketing strategy.

Note: The original PowerPoint file is included as the secondary document. However, formatting issues (e.g. font size changes) may exist depending on your version of PowerPoint.

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