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BENEFITS OF DOCUMENT

Design thinking - Practical Guide
20+ Templates & Examples
2 Case studies for 1 hour Workshops in Design Thinking

DOCUMENT DESCRIPTION

This PPT about Design thinking contains:
Detailed description of Design thinking process step by step
25 Templates
40+ Examples
2 Case studies with detailed instructions for 1 hour workshops

Templates Include: Persona, Empathy map, Whar-How-Why,, User feedback, Space saturation,
Point of view statement (POV), How might we question (HMW), Design brief, Stakeholder map, Context map, Customer journey, Opportunity map, Prioritization map, Affinity map, Idea evaluation,
Storyboard, Testing card, User feedback, Prototype evaluation, Feedback capture grid / Test capture grid,

Content of this presentation is :
1. WAYS OF THINKING
2. INTRODUCTION TO DESIGN THINKING
3. DESIGN THINKING PROCESS
4. DESIGN THINKING IN DETAIL
4.1 EMPATHIZE
4.2 DEFINE
4.3 IDEATE
4.4 PROTOTYPE
4.5 TEST
5. CASE STUDY: DESIGNING A WALLET
6. CASE STUDY: DESIGNING A GIFT GIVING EXPERIENCE
EXTRA RESOURCES

Design thinking:
* Design thinking is a human-centered approach to problem solving
* Helps us to get a deep understanding of customers' unmet needs and wants
* It encourages creative consideration of a wide array of innovative solutions
* It is as much a mindset as a process

Design thinking can be helpful with 'WICKED' PROBLEMS: Problems that are ill-defined and/or tricky.
* Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
* ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organisation.

Design thinking process includes 5 activities:
1. Empathize
2. Ideate
3. Define
4. Prototype
5. Test

... and:

Available
1. Deals with ill-defined problems
2. Targets to improve user's experience
3. Using both sides of the brain
4. Analytical and creative
5. Open and close (divergent & convergent thinking) iterations
6. Deductive & abductive (Using Past experiences & imagining future)
7. Failing fast
8. Iterative

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Design Thinking - Practical Guide (PPT)

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Number of Slides: 250

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Initial upload date (first version): Feb 3, 2020
Most recent version published: Feb 6, 2020

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