Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous […]
Tag Archives | research
Executive Decision Making Acumen
In every organization, there is a consistent need to make timely crucial decisions at all levels. This is critical more so at the strategic level where senior leaders are anticipated to possess a strong ability to make systematic and integrated choices. However, this isn’t simple and there isn’t a straight path to accomplish this either. […]
