Product Managers are responsible for defining the features or functions of a Product and for overseeing the development of the Product. The role of Product Managers spans many activities from developing Product Strategy to tactical plan and can vary based on the organizational structure of the organization. Typically, Product Leaders are involved with the entire […]
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When Creating Key Performance Indicators (KPIs), What Areas Should We Focus On?
Contributed by Mark Bridges on January 30, 2020 in Management & Leadership, Strategy, Marketing, & Sales
Creating a culture that measures productivity objectively is a sensitive matter. Key Performance Indicators (KPIs) are being employed extensively by organizations across the globe to monitor and track performance. KPIs provide valuable metadata to improve top-down and bottom-up vertical efficiency. Analytics-driven firms are aware that KPIs are much more than a tool to evaluate performance. […]