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Tag Archives | behavior

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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