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Creating an Unforgettable TV Advertising Campaign: 4 Tactics We Like

What goes into making a great TV ad campaign? Today’s viewers are savvy to marketers and their tactics, and advertising execs must become even more creative to draw in consumers. Here are some of the creative ingredients that lead to a great TV commercial: Use a Quirky Spokesperson Humor is, obviously, a good way to […]

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A Strategic Framework for Lasting Excellence

In my teens and twenties I was an avid hill-walker (hiker) and occasional mountaineer (ice axe, rope and crampons).  Nowadays time, dodgy knees and lack of fitness limit my adventures, but my fascination with mountains and mountaineering history is undiminished.  18 months ago I was lucky enough to make my first trip to Nepal to […]

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Introduction to Strategy Development and Strategy Execution

Note from the Editor: This article is an excerpt from the presentation, Introduction To Strategy Development and Strategy Execution, which is available as a complimentary download.  This is a 54-slide PowerPoint presentation introducing 12 business frameworks on Strategy Development and Strategy Execution.  The full presentation is also available for preview below in this article.  For each […]

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Social Media Etiquette Guide for Businesses [Infographic]

Who knew learning dinner table manners would one day translate digitally? All those eye-rolling, inflamed moments of youth where you are forced to learn the proper “etiquette,” where to put your fork and how to talk to guests…Well, it just so happens, knowing your online etiquette can help you in the long run if you […]

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Download Our Free Primer on Strategy Development and Strategy Execution

What is strategy without execution?  Merely  theory. A successful business requires both a well developed strategy and the ability to execute on that strategy.  Many companies develop robust strategies, but fail at operationalizing their strategies into implementable steps. We have just released a free primer on Strategy Development and Strategy Execution.  It is a 54-slide deck that […]

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The Crisis in Corporate Strategy (Part 2): How to Make a Difference

Note from the Editor:  Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience.   Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise.  During his career at […]

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5 Social Media Mistakes You’re Probably Making Right Now

Savvy dreamers have been creating their own businesses for as long as there’s been a reason to trade with others. Those owners who rose above their peers did so because they better understood their communities and the needs of their customers. Today, learning how to turn your venture into a successful small business is still […]

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How to Turn Your First Time Customers into Repeat Customers?

It always takes more to retain customers than to create new in a highly competitive marketplace. With the growing customer awareness and their increasing demands, it is highly important for the business owners to provide high levels of customer satisfaction. Customer satisfaction is a simply a measure of a particular product or service’s ability to […]

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The Crisis in Corporate Strategy (Part 1)

Note from the Editor:  Charles Fiaccabrino is a seasoned executive with 50+ years of sales management experience.   Charles began his career at Hoffmann La Roche on April 1st, 1969 as the first diagnostics sales representative in the newly formed Diagnostics Division and helped grow the organization into a multi-billion dollar enterprise.  During his career at […]

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3 Frameworks to Help Your SMB Grow into an Enterprise

Every small business dreams of growing into that $100MM midsize company–and every midsize company dreams of even grander sales.  As a company grows, it traverses through distinct stages of growth.   In fact, there are specific characteristics that define companies at a each growth stage.  Knowing, understanding, and anticipating these characteristics will best prepare any business […]

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Pricing Strategy: To Skim or to Penetrate?

Pricing is arguably the most critical component of your marketing mix. It directly drives how your product is positioned and what target segment you go after. Below, we have 5 documents that help you determine and craft a robust pricing strategy for your product or service. They range in topics from covering the basic question […]

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Is Your Turnover Abysmal?

In most sales organizations, there are 2 crippling truths—1) 80-90% of sales are generated by only 20% of the sales team and 2) turnover is abysmal. This brings us to an important question. Why is that only 20% of the sales team generate such a disproportionate amount of the sales? What if you were to […]

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Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   The BPM Digital Transformation Toolkit is a compilation of 3 whitepapers teaching you how to leverage Business Process Management (BPM) to drive Digital Transformation within your organization. [Learn more]
We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]   We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
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The Flevy Business Blog (http://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most articles have been contributed for management consultants and industry executives with over 20 years of experience. If you would like to contribute an article, please email our editor David Tang at [email protected].

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