We have categorized 10 documents as Marketing Plan Development. All documents are displayed on this page.

A Marketing Plan is a document that outlines the organization's Marketing Strategy for promoting and selling its products or services. It typically includes information about the target market, positioning, branding, pricing, distribution, as well as the organization's marketing budget and tactics. Learn more about Marketing Plan Development.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
You have filtered by Tier 1 Slide Format (T1SF). T1SF is a structured slide design format commonly used by global consulting firms, like McKinsey, BCG, and Bain. It includes a headline statement, a body with detailed content and visuals (e.g. charts, diagrams), and an optional bumper statement to capture the main insight. This format ensures clarity and focuses attention on the most important message of the slide.


DRILL DOWN BY FILE TYPE

  Open all 10 documents in separate browser tabs.
  Add all 10 documents to your shopping cart.


Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

  •  
    "Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

    – M. E., Chief Commercial Officer, International Logistics Service Provider
  •  
    "If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

    – Debbi Saffo, President at The NiKhar Group
  •  
    "I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

    – Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
  •  
    "As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

    – David Coloma, Consulting Area Manager at Cynertia Consulting
  •  
    "[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

    – Royston Knowles, Executive with 50+ Years of Board Level Experience
  •  
    "FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

    – David Harris, Managing Director at Futures Strategy
  •  
    "Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

    The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

    – Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
  •  
    "I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

    – Roberto Pelliccia, Senior Executive in International Hospitality



Flevy Management Insights: Marketing Plan Development

A Marketing Plan is a document that outlines the organization's Marketing Strategy for promoting and selling its products or services. It typically includes information about the target market, positioning, branding, pricing, distribution, as well as the organization's marketing budget and tactics.

In developing a comprehensive Marketing Plan, we should include the following sections:

  • Executive Summary: This is a high-level overview of the entire marketing plan, including the key objectives and strategies.
  • Market Analysis: Market Analysis is the process of evaluating the size, competition, and potential growth of a market. It is often used by businesses to determine the feasibility of a new product or service, or to identify opportunities for growth in an existing market. Market Analysis typically involves gathering and analyzing data on market trends, competitors, and customer needs, as well as evaluating the overall economic environment. The goal of this section is to provide a comprehensive view of the current market and help organizations make informed decisions about how to position themselves within it.
  • Target Market: This section describes the specific group of customers that the company is targeting with its marketing efforts.
  • Positioning and Branding: This section outlines the organization's unique Value Proposition and how it plans to differentiate itself from its competitors.
  • Marketing Mix: This section details the specific tactics and strategies that the company will use to reach its target market. The marketing mix is comprised of the 4 Ps of Marketing: product, pricing, promotion, and placement.
  • Budget and Implementation: This section outlines the marketing budget and provides a timeline for implementing the various tactics and strategies outlined in the plan.
  • Evaluation and Control: This section describes how the company will measure the success of its marketing efforts and outlines any necessary adjustments to the plan.

For effective implementation, take a look at these Marketing Plan Development best practices:

Explore related management topics: Value Proposition Market Analysis Marketing Budget Positioning

Marketing Plan Development FAQs

Here are our top-ranked questions that relate to Marketing Plan Development.

How can companies leverage augmented reality (AR) and virtual reality (VR) to create immersive marketing experiences?
Companies can leverage AR and VR to create immersive marketing experiences by focusing on immersive brand experiences, enhancing product visualization and understanding, and driving customer engagement through interactive campaigns, thereby engaging customers in novel ways and achieving a competitive advantage. [Read full explanation]
In what ways can AI and machine learning technologies be leveraged to personalize customer experiences at scale?
AI and machine learning revolutionize customer experience by enabling personalized interactions through advanced data analytics, AI-powered customer service, and optimized marketing efforts, driving loyalty and business growth. [Read full explanation]
How is the rise of voice search technology affecting SEO strategies in digital marketing?
The rise of voice search technology necessitates a shift in SEO strategies towards conversational content, a deeper understanding of user intent, local SEO optimization, and content adaptation to meet the unique demands of voice search queries. [Read full explanation]
What impact are blockchain technologies expected to have on digital marketing and customer data privacy?
Blockchain technology is set to revolutionize digital marketing by enhancing customer data privacy, transforming advertising strategies through increased transparency and efficiency, and rebuilding consumer trust and brand loyalty, thereby offering companies a significant competitive advantage in a privacy-conscious market. [Read full explanation]

Recommended Documents

Related Case Studies

Digital Marketing Transformation for a Semiconductor Manufacturer

Scenario: A leading semiconductor firm is facing the challenge of differentiating itself in a highly competitive market with rapid technological evolution.

Read Full Case Study

Brand Differentiation Strategy for Agritech Startup

Scenario: The organization is a burgeoning player in the competitive agritech industry, with a focus on sustainable farming solutions.

Read Full Case Study

Digital Marketing Strategy for Retail Apparel in Competitive Market

Scenario: The organization in question operates within the highly competitive retail apparel sector, struggling to establish a differentiated brand presence online.

Read Full Case Study

Strategic Marketing Plan Development for Automotive Firm in the Luxury Segment

Scenario: The organization in focus operates within the luxury automotive sector and is grappling with the challenge of aligning its Marketing Plan Development with the evolving preferences of a high-value clientele.

Read Full Case Study

Strategic Marketing Plan Development for Retail Apparel in Competitive Market

Scenario: A leading retail apparel firm in the competitive North American market is struggling to align its marketing strategies with the rapid pace of change in consumer behavior and digital marketing trends.

Read Full Case Study

Strategic Marketing Plan Overhaul for Semiconductor Manufacturer

Scenario: The organization is a mid-sized semiconductor manufacturer located in the Pacific Northwest, specializing in the design and production of microchips for industrial applications.

Read Full Case Study

Explore all Flevy Management Case Studies




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.