Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
How can manufacturing companies leverage IoT and smart technologies for business model innovation?


This article provides a detailed response to: How can manufacturing companies leverage IoT and smart technologies for business model innovation? For a comprehensive understanding of Business Model Innovation, we also include relevant case studies for further reading and links to Business Model Innovation best practice resources.

TLDR Manufacturing companies can innovate their business models by integrating IoT and smart technologies to create new value propositions and revenue streams through Strategic Planning, Innovation, and Change Management.

Reading time: 4 minutes


Manufacturing organizations are at a pivotal juncture, where the integration of IoT (Internet of Things) and smart technologies into their operations can significantly redefine their business models. The digital transformation enabled by these technologies is not just about operational efficiency but also about creating new value propositions and revenue streams. To leverage IoT and smart technologies effectively, organizations must understand the strategic implications, the potential for innovation, and the steps necessary to integrate these technologies into their business models.

Understanding the Strategic Implications

The first step in leveraging IoT and smart technologies is understanding their strategic implications. These technologies enable real-time data collection and analysis, which can lead to better decision-making and improved operational efficiency. According to McKinsey, IoT's potential economic impact could be up to $11.1 trillion per year by 2025 across different sectors, including manufacturing. This underscores the transformative potential of IoT and smart technologies in creating value beyond traditional manufacturing processes.

Strategic Planning must consider how IoT can enhance or transform current product offerings, create new services, and open up new markets. For instance, predictive maintenance enabled by IoT can not only reduce downtime but also lead to new service models where manufacturers offer maintenance-as-a-service to their customers. This shift not only improves customer satisfaction but also creates recurring revenue streams for manufacturers.

Moreover, Risk Management strategies need to evolve to address the cybersecurity risks associated with IoT devices. The interconnected nature of these devices can expose organizations to new vulnerabilities, making it imperative to incorporate robust security measures from the outset.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Innovating Business Models with IoT

IoT and smart technologies offer a plethora of opportunities for business model innovation. One approach is through the development of smart products that enhance customer experiences. For example, smart appliances that can predict their maintenance needs or optimize their energy use not only provide a competitive edge but also open up new revenue streams through subscription-based models.

Another avenue for innovation is through process optimization. IoT can significantly enhance supply chain management by providing real-time visibility into operations, thereby reducing waste and improving efficiency. For instance, GE uses IoT to create digital twins of its equipment, which helps in optimizing performance and predicting maintenance needs, thereby reducing downtime and operational costs.

Furthermore, IoT enables the creation of new business models such as Product-as-a-Service (PaaS). This model, where customers pay for the service rather than owning the product, is becoming increasingly popular. Rolls-Royce’s “Power by the Hour” program, where airlines pay for the hours an engine runs, is a prime example of this model. It shifts the focus from selling products to selling outcomes, which can lead to higher customer loyalty and recurring revenue.

Integrating IoT into the Business Model

Integrating IoT and smart technologies into the business model requires a structured approach. The first step is to conduct a comprehensive assessment of the current state of technology within the organization. This involves identifying existing capabilities, technological gaps, and potential areas where IoT can add value. Following this, a clear roadmap for digital transformation should be developed, outlining the strategic objectives, key initiatives, and timelines.

Change Management is critical in this process. Organizations must ensure that their culture is conducive to innovation and that employees are equipped with the necessary skills. This may involve training programs, hiring new talent with expertise in IoT and digital technologies, and fostering a culture of continuous learning and adaptability.

Finally, organizations must establish partnerships with technology providers, leveraging their expertise to accelerate the integration of IoT into their operations. Collaboration with startups and technology innovators can also provide access to cutting-edge solutions and creative approaches to problem-solving.

In conclusion, the integration of IoT and smart technologies offers manufacturing organizations a unique opportunity to innovate their business models. By understanding the strategic implications, exploring avenues for innovation, and taking a structured approach to integration, organizations can unlock new value propositions and revenue streams. The journey towards digital transformation with IoT is complex and requires a concerted effort across all levels of the organization, but the potential rewards in terms of operational efficiency, customer satisfaction, and competitive advantage are immense.

Best Practices in Business Model Innovation

Here are best practices relevant to Business Model Innovation from the Flevy Marketplace. View all our Business Model Innovation materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Business Model Innovation

Business Model Innovation Case Studies

For a practical understanding of Business Model Innovation, take a look at these case studies.

AeroTech Business Model Innovation for Commercial Aerospace Vertical

Scenario: The organization in question operates within the commercial aerospace sector, facing the challenge of adapting its business model to the rapidly changing technological landscape and increasing competitive pressures.

Read Full Case Study

Retail Digital Transformation for Boutique Clothing Chain

Scenario: The organization is a boutique clothing chain specializing in sustainable fashion, facing stagnation in a highly competitive market.

Read Full Case Study

Business Model Innovation for Luxury Fashion Retailer in European Market

Scenario: A high-end fashion retailer in Europe is struggling to adapt its business model in response to the rapid digitization of the industry.

Read Full Case Study

Business Model Revitalization for Specialty Retailer in Competitive Market

Scenario: A specialty retailer in the competitive apparel market is struggling to differentiate itself in the face of online retail giants and changing consumer preferences.

Read Full Case Study

Customer Experience Strategy for Boutique Hotel Chain in Hospitality

Scenario: The boutique hotel chain is at a critical juncture, requiring Business Model Innovation to stay competitive.

Read Full Case Study

Retail Business Model Innovation for Specialty Apparel Market

Scenario: The company is a specialty apparel retailer facing stagnation in a highly competitive market.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can businesses ensure alignment between new business models and existing organizational structures and processes?
Ensuring alignment between new business models and existing structures necessitates Strategic Planning, Change Management, Culture transformation, and a focus on Operational Excellence and Continuous Improvement for sustainable growth and competitiveness. [Read full explanation]
What role does customer feedback play in the iterative process of business model innovation?
Customer feedback is crucial in Business Model Innovation, driving market alignment, product/service refinement, strategic decision-making, competitive advantage, and risk management by ensuring customer-centricity and market relevance. [Read full explanation]
How can resistance to change, inherent in BMI implementation, be effectively managed within an organization?
Effective management of resistance to Business Model Innovation involves understanding its roots, strategic communication, fostering a culture of Continuous Improvement, and leveraging Change Agents. [Read full explanation]
What strategies can be employed to foster a culture that embraces rather than resists business model innovation?
Fostering a culture of Business Model Innovation involves Leadership Commitment, Structural Enablers, and Employee Engagement, emphasizing psychological safety, agility, cross-functional collaboration, and diversity to drive growth and competitive advantage. [Read full explanation]
How can executives ensure alignment between BMI and the company's long-term strategic goals?
Executives can align Business Model Innovation with long-term strategic goals through a deep understanding of the strategic context, integrating BMI into Strategic Planning, fostering a supportive Leadership and Culture, designing Performance Management systems that support BMI, managing inherent risks, and leveraging external partnerships and ecosystems. [Read full explanation]
How can companies measure the success of a newly implemented business model innovation?
To measure the success of Business Model Innovation, companies should evaluate Financial Performance, Market Impact, Customer Metrics, and Operational Efficiency, using specific indicators like Revenue Growth, Market Share, and Process Cycle Times, and adjust strategies based on comprehensive insights. [Read full explanation]

Source: Executive Q&A: Business Model Innovation Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.