This Trade Promotions Management Framework is a practical guide for organizations that seek to improve their promo management capabilities in order to create value for their key stakeholders – Customers, Consumers and Shareholders.
Improving promo effectiveness (ROI) can have a dramatic uplift to an organization's bottom line. However the starting point is not looking at financial ROIs, but rather about creating a DISCIPLINED PROCESSES that link promotions as an enabler for the organization's long term strategy, embedding rigorous promo planning, through to promo Execution and post event analysis so that an organization can learn and realize value all along the Value Chain.
Accompanying this framework is a Capability Assessment Tool that is useful in evaluating your organization's maturity in promotions management capabilities along a Scale ranging from Basic to World Class. Use this assessment tool to define your organization's road map to building world class promo capabilities.
You will find herein a practical approach that will help you quickly figure out where to start and which areas to prioritize in improving our organization's promo management processes. This is a 'road tested' framework that has been proven to deliver value!
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development, Marketing, Marketing Strategy PowerPoint Slides: Trade Promotions Management Framework PowerPoint (PPTX) Presentation Slide Deck, Inyakwara
Marketing Plan Development Marketing Marketing Strategy Market Research Market Analysis Market Intelligence Bain PowerPoint McKinsey PowerPoint Bain Presentations Bain Frameworks Boston Consulting Group PowerPoint Consulting Frameworks Mercer PowerPoint PwC PowerPoint Bain Templates Accenture Templates McKinsey Templates Boston Consulting Group Templates Accenture PowerPoint Consulting Methodologies Booz Documents PwC Templates Capgemini PowerPoint Oliver Wyman Presentations Boston Consulting Group Frameworks E&Y PowerPoint IBM Presentations Oliver Wyman Templates Strategy Consulting Frameworks Bain Documents IBM Documents Capgemini Documents Roland Berger PowerPoint A.T. Kearney PowerPoint BCG Documents Accenture Frameworks BCG Frameworks BCG PowerPoint Oliver Wyman PowerPoint Consulting Documents BCG Presentations A.T. Kearney Documents Management Consulting Frameworks BCG Templates E&Y Templates Roland Berger Presentations Capgemini Templates Boston Consulting Group Documents LEK Frameworks Booz Allen Presentations E&Y Frameworks McKinsey Presentations Booz Allen Frameworks A.T. Kearney Frameworks IBM Templates Booz Allen PowerPoint Accenture Documents Accenture Presentations A.T. Kearney Templates McKinsey Frameworks Boston Consulting Group Presentations McKinsey Documents LEK PowerPoint Mercer Templates Roland Berger Frameworks Capgemini Frameworks Booz Presentations Roland Berger Templates PwC Frameworks Booz Allen Templates Strategy& Presentations Booz Templates Oliver Wyman Documents Mercer Presentations LEK Documents PwC Presentations LEK Templates Capgemini Presentations IBM PowerPoint E&Y Documents Oliver Wyman Frameworks Booz Allen Documents PwC Documents IBM Frameworks Mercer Frameworks Mercer Documents Strategy Development LEK Presentations Booz PowerPoint Strategy Documents Booz Frameworks A.T. Kearney Presentations Roland Berger Documents Business Frameworks E&Y Presentations Strategy& PowerPoint Deloitte PowerPoint Consulting Process A.T. Kearney Frameworks A.T. Kearney PowerPoint A.T. Kearney Templates A.T. Kearney Documents A.T. Kearney Presentations Customer Experience User Experience Customer Strategy Positioning Human Resources HR Strategy Talent Management Talent Strategy Human Resources Management Value Chain Analysis Analytics Value Chain Michael Porter's Value Chain Business Intelligence Go-to-Market Strategy Frameworks Strategy Frameworks Compilation Strategy Methodologies Strategic Thinking Chief Strategy Officer Organizational Design Organizational Alignment Organizational Effectiveness Organizational Development Gap Analysis Digital Transformation Business Transformation Digital Transformation Strategy Cyber Security Cybersecurity Mobile Strategy Organizational Transformation IT Security Corporate Transformation Entrepreneurship Startup Customer Journey Customer Decision Journey Consumer Decision Journey Customer Journey Mapping Maturity Model Business Maturity Model Product Strategy Product Launch Strategy Product Go-to-Market Strategy Product Lifecycle New Product Development Growth Strategy Corporate Strategy Customer Segmentation Market Segmentation Sales Sales Strategy Sales Management Return on Investment ROI Marketing Budget
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |