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BENEFITS OF DOCUMENT

A framework for transforming your organization's Trade Promotions Management approach
A capability maturity assessment tool to help define your organization's path to World Class promo management

DOCUMENT DESCRIPTION

This Trade Promotions Management Framework is a practical guide for organizations that seek to improve their promo management capabilities in order to create value for their key stakeholders - Customers, Consumers and Shareholders.

Improving promo effectiveness (ROI) can have a dramatic uplift to an organization's bottom line. However the starting point is not looking at financial ROIs, but rather about creating a DISCIPLINED PROCESSES that link promotions as an enabler for the organization's long term strategy, embedding rigorous promo planning, through to promo Execution and post event analysis so that an organization can learn and realize value all along the Value Chain.

Accompanying this framework is a Capability Assessment Tool that is useful in evaluating your organization's maturity in promotions management capabilities along a Scale ranging from Basic to World Class. Use this assessment tool to define your organization's road map to building world class promo capabilities.

You will find herein a practical approach that will help you quickly figure out where to start and which areas to prioritize in improving our organization's promo management processes. This is a 'road tested' framework that has been proven to deliver value!

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Source: Trade Promotions Management Framework PowerPoint document

Trade Promotions Management Framework

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to Retail, Consumer Products, & Distribution

File Type: PowerPoint (pptx)

File Size: 746.5 KB

Number of Slides: 36 (includes cover, transition, & marketing slides)

Related Topic(s): Marketing Plan Development

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental XLSX document.

Initial upload date (first version): Sep 5, 2020
Most recent version published: Oct 19, 2020

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