Transforming Mobile Value Chain for New Opportunities PPT
This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, outlines the evolving value chain within the mobile industry, emphasizing the new business opportunities that arise for mobile operators. It suggests that operators must adapt their business models to effectively leverage these opportunities. The structure is divided into key segments: Content, Network, and Retail, each representing critical components of the value chain.
Under the Content section, the focus is on the creation and aggregation of services. This includes developing content for both corporate and consumer markets, as well as transaction services that facilitate user engagement. The Content & Services Aggregation subsection highlights the importance of context provision and corporate intranets, indicating a shift towards personalized and integrated service offerings.
The Mobile Network segment addresses the physical infrastructure necessary for connectivity, including virtual mobile networks and location-based data services. This suggests that operators need to invest in robust network capabilities to support the increasing demand for data and connectivity.
The Hardware & Software Platforms section emphasizes the technical components that underpin mobile services, such as security applications and payment solutions. This indicates a growing need for operators to ensure that their platforms are secure and capable of supporting various applications.
Handsets & Appliances cover the devices that consumers use, including mobile phones and other wireless terminals. This section also touches on navigation and operating systems, which are essential for enhancing user experience.
Distribution & Retail focuses on the channels through which services are delivered, including points of sale and customer acquisition strategies. The end-user segment highlights the diverse customer base, ranging from individual consumers to corporate users and machines, underscoring the necessity for operators to tailor their offerings to different market segments.
This slide is part of the Telco 3G Strategy Report PowerPoint presentation.
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Channel Strategy Example Strategy Development Example Telecom Industry User Experience Value Chain
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