This PPT slide, part of the 39-slide Structured Thinking 101: Clarity Through Storylines PowerPoint presentation, outlines a structured approach to developing a communication strategy, broken down into five distinct steps. Each step is designed to guide the user through the process of crafting effective messaging tailored to their audience.

The first step, "Flush out the communication strategy," emphasizes the importance of defining the desired outcome of the communication. It prompts users to consider their main audience, potential influencers, and key content that resonates with the audience's interests. This foundational understanding is crucial for ensuring that the communication is relevant and impactful.

Next, "Frame the message" encourages users to identify patterns in their narrative. It suggests a bottom-up approach to organizing ideas, which can lead to clearer messaging. This step is about distilling the core message and ensuring it aligns with the audience's expectations.

The third step, "Firm up the message map," focuses on clarifying the topic of discussion and articulating the main message. It asks for supporting points that reinforce the primary message, ensuring that the communication is not only coherent, but also persuasive.

The fourth step, "Finalise the document," addresses the format of the communication. It prompts users to consider the most effective medium—be it email, report, or presentation—while also stressing the importance of visualizing the message for better audience engagement.

The final step, "Feed back & feed forward," encourages reflection on the effectiveness of the communication. It asks critical questions about the outcomes achieved and lessons learned for future communications. This iterative process ensures continuous improvement in messaging strategies.

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Presentation Development Communications Strategy Pyramid Principle