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Schoemaker Technique: Framework for Strategic Scenario Planning PPT


This PPT slide, part of the 27-slide Strategic Supply Chain Planning PowerPoint presentation, outlines the Schoemaker Technique, a structured approach to scenario planning that emphasizes defining the scope of strategy formulation. It is divided into 2 main phases: Scenario Building and Scenario Planning.

In the first phase, the focus is on establishing the foundational elements of strategy. Key activities include defining the scope of strategy formulation, identifying major stakeholders who will be affected or have influence, and recognizing current trends and key uncertainties. The process also involves constructing extreme scenarios to explore a wide range of potential outcomes. This phase stresses the importance of assessing the internal consistency and plausibility of these scenarios, ensuring they are representative of real-world conditions. Additionally, it highlights the need to identify research requirements for each scenario, which is crucial for informed decision-making.

The second phase transitions into applying quantitative models for forecasting and optimizing decisions under uncertainty. This involves describing decisions for various scenarios, integrating managerial judgment with insights gained from the previous phase. The emphasis here is on the practical application of the scenarios developed in Phase 1, allowing organizations to navigate uncertain futures more effectively.

Overall, the Schoemaker Technique provides a comprehensive framework for organizations looking to enhance their strategic planning processes. It encourages a thorough examination of uncertainties and stakeholder dynamics, ultimately leading to more robust decision-making capabilities.




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