Trends in Sandwich and Spread Preferences (1995-1997) PPT

This PPT slide, part of the 148-slide Strategic Review Approach PowerPoint presentation, presents a comparative analysis of food consumption trends from 1995 to 1997, focusing on sandwiches and hamburgers, which are highlighted as declining in popularity. The left side of the slide features a bar chart illustrating the most popular food products, ranked by the number of purchases per head per year. Sandwiches lead the chart in 1997 with 23 purchases,, but this represents a slight increase from 22 in 1995. In contrast, hamburgers show a decrease from 14 to 13 purchases, indicating a shift in consumer preferences.

The right side of the slide provides insights into consumer spread preferences for takeaway sandwiches. A significant trend is noted: the preference for, butter has increased from 39% in 1995 to 47% in 1997, while the preference for margarine has decreased from 30% to 28%. This shift suggests a growing consumer inclination towards more traditional spreads, moving away from margarine. Other spread options, such as "Don't Buy" and "No Spread," remain relatively stable, indicating that a portion of consumers is opting for minimal or no spreads at all.

The data implies that the decline in sandwiches and hamburgers may be linked to changing consumer attitudes towards food quality and health, particularly regarding the types of spreads used. For stakeholders in the food industry, these insights could inform product development and marketing strategies aimed at aligning with evolving consumer preferences. Understanding these trends is crucial for making informed decisions that cater to the market's shifting demands.

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