Stakeholder Engagement Strategy Using Interest-Influence Matrix PPT
This PPT slide, part of the 63-slide Stakeholder Analysis and Engagement Framework PowerPoint presentation, presents a Stakeholder Interest-Influence Matrix, a strategic tool designed to categorize stakeholders based on their levels of interest and influence. The matrix is divided into 4 quadrants, each representing a different approach to stakeholder engagement.
In the upper left quadrant, labeled "Meet their needs," stakeholders are identified as having high influence, but lower interest. These individuals or groups require attention to ensure their needs are met, as their influence can significantly impact project outcomes. The upper right quadrant, "Manage closely," highlights key players who possess both high interest and high influence. This group demands active management and engagement to align their interests with project goals.
The lower left quadrant, "Keep into account," indicates stakeholders with low influence and low interest. These stakeholders should be monitored, but do not require extensive engagement efforts. The lower right quadrant, "Keep informed," includes stakeholders who have high interest, but low influence. While they may not hold significant power, keeping them informed and engaged is crucial for maintaining support and enthusiasm.
The slide emphasizes that each stakeholder is placed within one of these quadrants based on assessed levels of interest and influence. Visual representations often include the stakeholder's name or role, along with additional notes that may indicate specific considerations. This method not only clarifies who holds power and interest, but also suggests potential allies and adversaries, which is essential for proactive engagement and risk mitigation. Understanding this matrix can guide strategic decisions and enhance stakeholder relationships.
This slide is part of the Stakeholder Analysis and Engagement Framework PowerPoint presentation.
This framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and details a robust framework for stakeholder analysis and engagement used by consultants with their clients.
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