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  1. Overview of Porter five forces model
  2. Real life examples


The COMPETITIVE INTENSITY of an industry is determined by five/six forces of competition

Porters five/six forces consist of HORIZONTAL and VERTICAL sources of competition

Barriers to entry protect established firms from the THREAT OF NEW ENTRANTS

The price customers are willing to pay depends, in part, on the THREAT OF SUBSTITUTES

BUYER/SUPPLIER POWER depends on the buyers price sensitivity and its relative bargaining power

For most industries RIVALRY between established firms is the major determinant for competition and general level of profitability

COMPLEMENTS increase the value of the product to its buyers

Example: Characteristics of an industry with a very HIGH COMPETITIVE intensity

Example: Characteristics of an industry with a LOW COMPETITIVE intensity

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Source: Porter Five Forces of Competition PowerPoint document


Porter Five Forces of Competition

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File Type: PowerPoint (pptx)

File Size: 178.9 KB

Number of Slides: 12 (includes cover, transition slides)

Related Topic(s): Porter's Five Forces

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Initial upload date (first version): Feb 24, 2016
Most recent version published: Feb 26, 2016

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