Strategic Framework for Customer Value Proposition PPT

This PPT slide, part of the 35-slide Outcome-Driven Innovation (ODI) PowerPoint presentation, presents the JTBD (Jobs To Be Done) Growth Strategy Matrix, a framework designed to guide organizations in identifying and pursuing customer segments effectively. It emphasizes the importance of understanding customer needs, both underserved and overserved, to determine the appropriate strategic direction. Leadership is tasked with evaluating whether to enhance existing products, introduce budget-friendly alternatives, or explore entirely new offerings.

The matrix categorizes value propositions into 4 distinct quadrants based on 2 axes: the effectiveness of getting the job done and the associated cost. The vertical axis measures whether the job is accomplished better or worse, while the horizontal axis assesses pricing strategies, ranging from less to more expensive. This structure provides a clear visual representation of potential strategies.

In the upper left quadrant, products that get the job done better while being less expensive are highlighted. This is an attractive proposition for customers seeking value. Conversely, the upper right quadrant indicates offerings that are better, but come at a higher cost, appealing to customers willing to pay more for enhanced performance. The lower quadrants present less favorable scenarios, where products either fail to meet customer needs effectively or are priced higher without delivering additional value.

Using this matrix, organizations can strategically align their product development and marketing efforts with customer expectations. It serves as a tool to prioritize initiatives based on the potential to meet customer demands efficiently. The framework ultimately aims to foster growth by ensuring that products not only fulfill customer jobs, but do so in a way that is economically viable.

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Innovation Management Value Proposition Jobs-to-Be-Done Growth Strategy Leadership Product Development Innovation