Framework for Optimizing Omnichannel Retail Operations PPT

This PPT slide, part of the 33-slide Omnichannel Retail Value Chain PowerPoint presentation, outlines the Omnichannel Retail Value Chain, emphasizing its structure through 7 primary activities and eight supporting activities. Each activity is crucial for the effective operation of an omnichannel retailer, highlighting the interconnectedness of various functions that contribute to overall performance. The primary activities include market research and consumer insights, product sourcing and procurement, inventory management, multi-channel sales and marketing, order fulfillment and logistics, customer service and support, and post-sales services and returns management.

These activities are designed to enhance customer satisfaction and loyalty by ensuring a seamless experience across all channels. The supporting activities, which include technology and IT infrastructure, human resource management, financial management, legal and compliance, supply chain management, data analytics and business intelligence, marketing and branding, and sustainability and environmental management, provide the necessary backbone for the primary activities.

The slide suggests that excellence in these areas can lead to significant operational efficiencies and improved customer experiences. The emphasis on logistics and order fulfillment indicates a recognition of the rising expectations of customers for fast and reliable service. This framework can serve as a valuable reference for organizations looking to optimize their operations in a competitive retail environment. Understanding these components can help potential customers assess their own capabilities and identify areas for improvement.

This slide is part of the Omnichannel Retail Value Chain PowerPoint presentation.

This framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and provides actionable insights for Omnichannel Retail Industry Value Chain Analysis.

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Value Chain Analysis Omni-channel Marketing Retail Strategy Channel Strategy Customer Service Customer Experience Supply Chain Management Inventory Management Supply Chain Market Research Customer Satisfaction Value Chain Financial Management Business Intelligence Data Analytics Resource Management Sales Logistics Sustainability Analytics Compliance

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