Mobile App Financial Model (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. This Mobile App Financial Model Template has been built for use by any company founder or executive in the Mobile App space, Investors or Analysts looking at researching Mobile App businesses or Students looking to study how a Mobile App Business operates
2. Featuring specific Mobile App metrics you can track (Daily Active Users (DAUs), Monthly Active Users (MAUs), ARR, CAC, APRU and more), users will easily be able to navigate the model with all input fields highlighted in Blue font
3. These models are designed to be the perfect financial tool for business owners to use to make decisions for their company and also to provide to investors to give a snapshot of how the business is currently performing and what the forecasts look like

MOBILE STRATEGY EXCEL DESCRIPTION

This product (Mobile App Financial Model) is an Excel template (XLSX), which you can download immediately upon purchase.

Description
This Mobile App Financial Model Template has been built for use by any company founder or executive in the Mobile App space, Investors or Analysts looking at researching Mobile App businesses or Students looking to study how a Mobile App Business operates and the key variables underpinning it.


Featuring specific Mobile App metrics you can track (Daily Active Users (DAUs), Monthly Active Users (MAUs), ARR, CAC, APRU and more), users will easily be able to navigate the model with all input fields highlighted in Blue font. These models are designed to be the perfect financial tool for business owners to use to make decisions for their company and also to provide to investors to give a snapshot of how the business is currently performing and what the forecasts look like.


General Assumptions
Starts with basic model questions on start date of the model, tax rate assumption, working capital assumptions and funding assumptions.


Revenue Assumptions
Revenue assumptions are the anticipated factors that drive a company's income generation over a specific period. These assumptions form the basis for financial projections and are crucial for planning and decision-making. In our model we have included detailed inputs on # of users, estimated monthly growth rate in users, assumed annual churn rate %, Daily Active Users, Number of Downloads, Revenue Streams including App Subscription Fees, Free vs Paying App users and more.


Operating Expenses Assumptions
Operating expense assumptions are typically based on historical data, industry benchmarks, market trends, and management's judgment. They are crucial for estimating the total cost of running the business and for determining profitability. Like revenue assumptions, it's important to regularly review and adjust operating expense assumptions to reflect changes in the business environment and ensure the accuracy of financial forecasts. In our model we have included detailed inputs on Mobile App Staff Costs (CEO, CTO, CMO, Product Manager, Software Developer, UI/UX Designer, Mobile App tester/QA Engineer, Data Analyst, Customer Support Manager, Sales Manager, Other), Typical Mobile App related Operational Expenditure items, however, you can add any other expenses you think may be relevant to your business in this sheet.


Capex Assumptions
Capital expenditure (Capex) assumptions refer to the anticipated investments a company plans to make in long-term assets, such as property, plant, equipment, and technology, over a specific period. These assumptions are crucial for financial planning, budgeting, and forecasting, as they impact the company's cash flow, profitability, and growth prospects. We have included a Fixed asset cost assumption schedule here for the main items likely to be on a company's capex sheet and also a Use Of Funds assumption list with corresponding pie chart.


Monthly Projections
We have broken down projections on a Month by Month basis when projecting Income Statement, Balance Sheet and Cash Flow Statement items. The monthly projections are provided over a 5 year time frame. This is particularly useful for businesses looking at month-on-month trends and insights in the business, which leads to better decision making and also better budgeting should there be a need to either raise more capital, pursue growth opportunities from excess capital or pay down interest bearing debt. Monthly projections also help a business ascertain what performance may be seasonal in nature when looking at growth projections on a month-over-previous-year's-month basis.


Annual Projections
The model has Annualized Financial Projections of Income Statement, Balance Sheet and Cash Flow Statement over a 5 year time frame. Annual projections provide an excellent overview of expected revenues, expenses, profits, cash flow, and other key financial metrics for the upcoming year. Annual projections are essential for strategic planning, budgeting, fundraising, and performance evaluation for any company at any stage of their business cycle.


Mobile App Metrics & Other Metrics
Mobile App specific metrics (Daily Active Users (DAUs), Monthly Active Users (MAUs), ARR, CAC, APRU), Profitability Ratios, Liquidity Ratios, Asset Turnover Ratios provided.


Summary of Financial Statements
Summarized Financial Statements over a 5 year time frame helps for better snapshots of financial performance. Income Statement, Balance Sheet and Cash Flow Statement all provided.


Charts
Mobile App specific Charts available including Total Users vs Active Users, Profitability Margins (Gross Profit Margin, EBITDA Margin and Net Profit Margin), Revenue vs Direct Costs Projections


DCF Valuation
We have included a Discounted Cash Flow (DCF) Valuation model showing the Net Present Value (NPV) of the Business based on a series of growth rates and assumptions. Weighted Average Cost of Capital Assumptions also provided including Risk Free rate, Beta, Risk Premium and Equity Risk Premium. A DCF valuation is a method used to estimate the value of an investment, business, or asset by discounting its expected future cash flows to present value. It is based on the principle that the value of an investment is determined by the present value of its future cash flows. The DCF valuation technique is widely used in finance, investment analysis, and corporate finance for making investment decisions, determining the fair value of securities, and evaluating the worth of businesses.


Depreciation Schedule
Detailed Depreciation Schedule shows additions / disposals to the Fixed Asset Register of the business. Sections included for Computer Equipment, Furniture & Fittings, Others.


Debt Schedule
Debt schedule provided with interest rate assumptions and payback period assumptions included.


Equity Schedule
Equity schedule provided with assumptions on all investments into the business by investors or owners.

Source: Best Practices in Mobile Strategy, Integrated Financial Model Excel: Mobile App Financial Model Excel (XLSX) Spreadsheet, Financial Models Hub