Strategic Framework for Long-Term Business Development PPT


This PPT slide, part of the 31-slide McKinsey 3 Horizons of Growth PowerPoint presentation, outlines the concept of the third horizon of growth, which focuses on long-term strategic initiatives aimed at developing new businesses and revenue streams over a period of 5 to 12 years. It emphasizes the importance of generating innovative ideas and exploring new markets. The content suggests that organizations should prioritize piloting new initiatives and nurturing opportunities, which involves allocating discretionary spending towards ventures that may yield significant returns in the future.

Key elements highlighted include the need for investments in areas such as product development, mergers, and advanced technologies like automation and artificial intelligence. This indicates a forward-thinking approach, where companies are encouraged to take calculated risks to stay ahead in a rapidly evolving market. The slide also identifies the measurement metric as the potential value of these ideas or viable options, underscoring the necessity for a robust evaluation framework.

The responsible parties for these initiatives are described as visionaries, suggesting that leadership must be proactive and innovative in their thinking. The capabilities required are noted as indeterminate, which implies a need for flexibility and adaptability in skills and resources. This uncertainty can be a challenge,, but it also opens the door for creative problem-solving and strategic partnerships.

Overall, the slide serves as a call to action for executives to embrace a long-term perspective in their strategic planning, ensuring that they are not only reacting to current market conditions, but also preparing for future opportunities that can drive sustainable growth.




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