DESCRIPTION
This product (Marketing Plan Bundle) is an Excel template (XLS) with a supplemental PDF document, which you can download immediately upon purchase.
If you don't have a plan for spending your marketing dollars you're throwing away money. These tools will help you build that plan.
This spreadsheet includes:
Marketing Budget Allocation Tool – How much should you spend on marketing? That is a simple question with a complex answer. This tool helps you understand the impact the size of your data, base, number of referrals and closing rate play in setting your marketing budget.
Marketing calendar worksheet. Once you decide how much you want to spend, you need to map out a plan by month. This worksheet lets you see your entire year at a glance. It allows you to evaluate expenditures by month and by type.
The second document is series of questions designed to guide your thinking in the budget planning process.
This Marketing Plan Bundle also includes a detailed breakdown of marketing strategies, allowing you to allocate resources effectively. The template emphasizes the importance of considering response rates alongside costs, ensuring your marketing efforts yield the highest returns. It guides you through evaluating different marketing channels, helping you make data-driven decisions.
The bundle features a comprehensive annual marketing calendar, which provides a month-by-month view of your planned activities and expenditures. This visual tool allows you to track your marketing initiatives and adjust your strategy as needed. It ensures you stay on top of your marketing efforts throughout the year.
Included are practical examples and prompts to help you think critically about your marketing choices. These elements are designed to provoke thoughtful consideration and strategic planning, ensuring your marketing budget is spent wisely and effectively. This template is an indispensable tool for any executive looking to optimize their marketing investments.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development Excel: Marketing Plan Bundle Excel (XLS) Spreadsheet, Lorraine Ball, Marketing Strategist
