Market Analysis & Competitive Positioning Assessment SOPs (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. Provides a structured system for executing comprehensive market research and competitor analysis.
2. Offers standardized procedures for accurate market sizing, customer segmentation, and industry benchmarking.
3. Enables strategic positioning and insight-driven decision-making across all levels of your organization.

INDUSTRY ANALYSIS EXCEL DESCRIPTION

This product (Market Analysis & Competitive Positioning Assessment SOPs) is an Excel template (XLSX), which you can download immediately upon purchase.

Curated by McKinsey-trained Executives

Market Analysis & Competitive Positioning Assessment SOPs – 150 Excel-Based Standard Operating Procedures for Complete Market Intelligence Mastery

Unlock the full power of market research, competitive intelligence, and strategic positioning with the 100+ Market Analysis & Competitive Positioning Assessment SOPs Package – a comprehensive Excel-based SOP system designed for consultants, analysts, corporate strategists, and business development leaders who demand data-driven, standardized excellence in every step of market evaluation.

This enterprise-grade toolkit delivers 150 meticulously structured SOPs across eight critical domains – from Market Research Planning and Data Collection to Competitive Benchmarking and Strategic Positioning Execution. Every SOP is pre-built for operational precision, analytical rigor, and repeatable excellence.

Whether you're building a competitive analysis framework, executing customer segmentation, or benchmarking market dynamics, this SOP-driven template gives you the exact workflows, methods, and checklists trusted by elite research firms and global strategy teams.


I. Market Research Planning & Governance
1. SOP – Market Analysis Framework Development
2. SOP – Market Research Project Charter Creation
3. SOP – Stakeholder Alignment on Research Objectives
4. SOP – Scope Definition for Market Assessment
5. SOP – Research Question Formulation
6. SOP – Market Segmentation Criteria Establishment
7. SOP – Data Source Validation and Approval
8. SOP – Primary vs. Secondary Research Design Selection
9. SOP – Research Vendor Evaluation and Selection
10. SOP – Market Research Budgeting and Resource Allocation
11. SOP – Research Ethics and Compliance Controls
12. SOP – Data Privacy and Confidentiality in Market Studies
13. SOP – Version Control of Market Research Documentation
14. SOP – Review and Sign-Off of Market Analysis Reports
15. SOP – Post-Project Evaluation and Continuous Improvement


II. Market Data Collection & Validation
16. SOP – Desk Research Methodology
17. SOP – Competitive Intelligence Data Gathering
18. SOP – Qualitative Interview Protocol
19. SOP – Focus Group Execution Procedure
20. SOP – Survey Design and Administration
21. SOP – Data Sampling and Representation Standards
22. SOP – Industry Report Utilization Guidelines
23. SOP – Field Research Coordination
24. SOP – Social Listening and Digital Analytics Data Capture
25. SOP – Trade Association Data Integration
26. SOP – Market Data Authentication Procedure
27. SOP – Triangulation of Market Information
28. SOP – Market Data Cleaning and Normalization
29. SOP – Outlier Detection and Correction
30. SOP – Handling Incomplete or Missing Market Data
31. SOP – Third-Party Data Quality Verification
32. SOP – Source Credibility Assessment
33. SOP – Archival and Storage of Raw Market Data
34. SOP – Updating Market Datasets
35. SOP – Metadata Documentation and Cataloging


III. Market Sizing & Forecasting
36. SOP – Top-Down Market Sizing Procedure
37. SOP – Bottom-Up Market Sizing Procedure
38. SOP – TAM, SAM, SOM Framework Application
39. SOP – Historical Market Trend Analysis
40. SOP – Growth Rate Calculation Standards
41. SOP – Forecasting Model Selection and Validation
42. SOP – Demand Elasticity Estimation
43. SOP – Sensitivity and Scenario Analysis
44. SOP – Market Drivers and Inhibitors Identification
45. SOP – Technology Adoption Curve Assessment
46. SOP – Sub-Segment Growth Rate Projection
47. SOP – Price Volume Analysis
48. SOP – Market Lifecycle Positioning
49. SOP – Cross-Regional Market Comparison
50. SOP – Market Size Revision Protocol
51. SOP – Forecast Model Backtesting Procedure
52. SOP – Seasonal Adjustment and Normalization
53. SOP – Predictive Analytics Model Deployment
54. SOP – Forecast Variance Analysis
55. SOP – Market Forecast Reporting Standards


IV. Industry Structure & Dynamics Analysis
56. SOP – Porter's Five Forces Assessment
57. SOP – Industry Value Chain Mapping
58. SOP – Supply Chain Resilience Evaluation
59. SOP – Industry Concentration Ratio Calculation
60. SOP – Barriers to Entry Analysis
61. SOP – Substitution Threat Assessment
62. SOP – Supplier Power Evaluation
63. SOP – Buyer Power Evaluation
64. SOP – Distribution Channel Mapping
65. SOP – Industry Cost Structure Analysis
66. SOP – Regulatory Environment Review
67. SOP – Policy Impact Assessment
68. SOP – Economic Indicators Impact Analysis
69. SOP – Technological Disruption Scanning
70. SOP – Sustainability and ESG Trend Evaluation
71. SOP – M&A and Partnership Activity Monitoring
72. SOP – Industry Benchmarking Procedures
73. SOP – Competitive Intensity Index Development
74. SOP – Sector Performance Tracking
75. SOP – Industry Lifecycle Phase Identification


V. Competitor Intelligence & Profiling
76. SOP – Competitor Identification and Prioritization
77. SOP – Competitor Profile Template Standardization
78. SOP – Competitive Data Collection Ethics Protocol
79. SOP – Company Financial Analysis Procedure
80. SOP – Competitor Product Portfolio Assessment
81. SOP – Pricing Intelligence Gathering
82. SOP – Competitor Distribution Channel Mapping
83. SOP – Competitor Marketing Strategy Analysis
84. SOP – Brand Positioning Evaluation
85. SOP – SWOT Profiling for Competitors
86. SOP – Competitor R&D Pipeline Tracking
87. SOP – Patent and IP Intelligence Monitoring
88. SOP – Sales Strategy Comparative Review
89. SOP – Competitor Customer Base Assessment
90. SOP – Share of Voice Measurement
91. SOP – Competitor Messaging and Media Audit
92. SOP – Competitive Response Modeling
93. SOP – Competitor Benchmark Scoring
94. SOP – Market Share Estimation Methodology
95. SOP – Financial Benchmark Ratio Analysis
96. SOP – Competitor Threat Level Classification
97. SOP – Key Success Factors Identification
98. SOP – Competitor Gap and Differentiation Analysis
99. SOP – Competitive Landscape Visualization Standards
100. SOP – Periodic Competitor Intelligence Review


VI. Customer and Segment Analysis
101. SOP – Customer Segmentation Framework
102. SOP – Buyer Persona Development
103. SOP – Customer Journey Mapping
104. SOP – Needs and Pain Point Analysis
105. SOP – Voice of Customer Data Collection
106. SOP – Customer Satisfaction Survey Administration
107. SOP – Net Promoter Score Measurement
108. SOP – Usage and Attitude Study Protocol
109. SOP – Brand Awareness Tracking
110. SOP – Switching Behavior Analysis
111. SOP – Loyalty and Retention Assessment
112. SOP – Customer Profitability Segmentation
113. SOP – Customer Trend Analysis
114. SOP – Cross-Segment Comparison Framework
115. SOP – Target Market Prioritization


VII. Strategic Positioning & Benchmarking
116. SOP – Positioning Map Development
117. SOP – Brand Perceptual Mapping
118. SOP – Value Proposition Benchmarking
119. SOP – Differentiation Attribute Identification
120. SOP – Unique Selling Proposition Evaluation
121. SOP – Competitive Advantage Source Analysis
122. SOP – Market Entry Barrier Assessment
123. SOP – Strategic Group Mapping
124. SOP – White Space Opportunity Identification
125. SOP – Positioning Statement Validation
126. SOP – Benchmarking Criteria Definition
127. SOP – Benchmark Data Collection and Normalization
128. SOP – KPI Benchmarking Framework
129. SOP – Cost Position Benchmarking
130. SOP – Performance Benchmark Dashboard Development
131. SOP – Competitive Performance Gap Analysis
132. SOP – Positioning Risk Assessment
133. SOP – Strategy Alignment Validation
134. SOP – Scenario-Based Positioning Simulation
135. SOP – Strategic Differentiation Scorecard Creation


VIII. Reporting, Review & Communication
136. SOP – Market Analysis Report Structure Standard
137. SOP – Executive Summary Development Guidelines
138. SOP – Competitive Positioning Dashboard Design
139. SOP – Data Visualization Standards for Market Insights
140. SOP – Insight Synthesis and Validation Procedure
141. SOP – Cross-Functional Review of Market Findings
142. SOP – Presentation Deck Development
143. SOP – C-Suite Briefing Preparation
144. SOP – Key Insight Dissemination Protocol
145. SOP – Market Analysis Repository Maintenance
146. SOP – Confidential Information Redaction Process
147. SOP – Version Control and Update Cycle for Reports
148. SOP – Data Traceability and Audit Trail Procedure
149. SOP – Lessons Learned Documentation
150. SOP – Continuous Improvement of Market Analysis SOPs


Why This SOP Package Matters
This isn't just another market research template—it's a complete market analysis system. Every SOP is engineered for process excellence, repeatability, and insight-driven strategy execution.

✅ 150 fully structured SOPs covering every phase of market analysis
✅ Preformatted Excel template for plug-and-play use
✅ Built-in governance, validation, and benchmarking processes
✅ Perfect for consulting firms, corporate strategy teams, and research departments
✅ SEO-optimized keywords integrated: *market analysis SOPs, competitive intelligence templates, market research procedures, market sizing framework, customer segmentation models, industry analysis toolkit, benchmarking templates, strategic positioning SOPs*


Dominate Market Strategy with SOP Precision
With this 150-SOP Excel Package, your organization gains a competitive edge in insight accuracy, analytical consistency, and strategic decision-making. Stop reinventing the wheel – implement a proven market analysis system trusted by professionals who lead in strategy, growth, and market dominance.



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Source: Best Practices in Industry Analysis, Positioning Excel: Market Analysis & Competitive Positioning Assessment SOPs Excel (XLSX) Spreadsheet, SB Consulting