This PPT slide, part of the 14-slide Key Business Processes | Marketing and Sales PowerPoint presentation, presents a structured framework for classifying processes related to marketing and sales, specifically focusing on the development of sales strategies. It is organized into 4 levels, starting with broad process categories and drilling down into specific activities.
At the top level, the slide identifies "Market and Sell Products and Services" as the overarching category. This sets the context for the subsequent levels, which detail more granular processes. The second level introduces the process group "Develop Sales Strategy," indicating a focus on strategic planning within the sales domain.
Moving to the third level, several key processes are outlined, including developing sales forecasts, establishing sales budgets, and setting sales goals and measures. Each of these processes is crucial for effective sales management. For instance, developing sales forecasts involves gathering historical data and analyzing trends, which are essential for predicting future sales performance.
The fourth level breaks down these processes into specific activities. For example, under "Develop Sales Forecast," activities include gathering current and historic order information and analyzing sales trends. This level of detail highlights the operational steps necessary to execute the broader strategies effectively.
The slide also emphasizes the importance of establishing customer management measures and calculating various financial metrics, such as product market share and net profit. This comprehensive approach ensures that organizations can align their sales strategies with measurable outcomes.
Overall, this framework serves as a valuable tool for executives looking to enhance their sales processes and drive better performance through structured planning and analysis.
This slide is part of the Key Business Processes | Marketing and Sales PowerPoint presentation.
MBB/Big 4 style presentation that provides a taxonomy of key business processes related to marketing and selling products and services
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Sales Marketing Plan Development Process Mapping Strategic Planning Sales Strategy Sales Management
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