PPT Slide: Framework for Market Analysis and Opportunity Evaluation

Framework for Market Analysis and Opportunity Evaluation PPT

This PPT slide, part of the 14-slide Key Business Processes | Marketing and Sales PowerPoint presentation, presents a structured framework for classifying processes across industries, specifically focusing on marketing and sales. It is organized into 4 levels, starting with the broadest category and drilling down into specific activities. At Level 1, the overarching category is "Market and Sell Products and Services," which sets the context for the subsequent details.

Level 2 breaks this down into a process group titled "Understand markets, customers, and capabilities." This indicates a focus on foundational knowledge necessary for effective market engagement. The slide then progresses to Level 3, where 2 distinct processes are identified: "Perform customer and market intelligence analysis" and "Evaluate and prioritize market opportunities." These processes highlight the importance of gathering insights and assessing potential market segments.

Level 4 elaborates on the specific activities involved in these processes. For instance, under customer and market intelligence analysis, activities include conducting research, identifying market segments, and analyzing trends. This suggests a systematic approach to understanding the market landscape. The evaluation of market opportunities involves quantifying these opportunities, determining target segments, and validating them against the company’s capabilities and strategy.

The framework emphasizes a methodical approach to market analysis and opportunity evaluation. It serves as a guide for organizations looking to refine their marketing strategies and ensure alignment with overall business objectives. This structured methodology can help executives make informed decisions based on comprehensive market insights and strategic prioritization.

This slide is part of the Key Business Processes | Marketing and Sales PowerPoint presentation.

MBB/Big 4 style presentation that provides a taxonomy of key business processes related to marketing and selling products and services

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