This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, outlines 4 distinct techniques aimed at uncovering unmet needs within a business context. Each technique is presented in a structured format, highlighting its description and associated questions.
The first technique, "Immersion," emphasizes the importance of gaining firsthand experience outside the office environment. It encourages leaders to identify pain points and understand how these issues have been addressed in practice. This approach is about deep engagement with the real-world context of the business, which can reveal insights that are often overlooked in traditional settings. The guiding question here focuses on understanding why certain processes are followed, prompting a reflection on existing practices.
The second technique, "Overcome orthodoxies," addresses the need to challenge long-held assumptions that may hinder innovation. It suggests identifying and systematically questioning core beliefs that dictate how things are done. This technique is crucial for fostering a culture that embraces change and is willing to reconsider established norms. The questions posed encourage critical thinking about the validity of current practices and whether they still serve the organization’s goals.
The third technique, "Create constraints," advocates for imposing artificial limitations on the business model. This can push teams to think outside their comfort zones and identify necessary changes. The questions associated with this technique focus on understanding the implications of these constraints and what adjustments need to be made in response.
Overall, the slide serves as a practical guide for executives looking to drive innovation by addressing latent needs and rethinking existing frameworks. Each technique provides a pathway to deeper insights and potential solutions that can enhance organizational effectiveness.
This slide is part of the Ideation - How to Generate Innovative Ideas PowerPoint presentation.
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Innovation Management Ideation Organizational Effectiveness Innovation
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